For the first time, Apple will allow developers to partner with each other to offer bundled subscriptions through the App Store that would give users access to multiple apps at a lower price than if they signed up for each one individually.
At the WWDC 2026 event, the iPhone maker announced an expansion to the App Bundles feature, which typically allowed a developer with multiple apps to sell them in bundles.
Now, Apple says developers will be able to work together to give users “more for less.” Instead of just bundling apps together in their own catalog, developers can collaborate with each other to create bundles of apps, which cost less than if a user bought subscriptions to each app individually.
The new bundles borrow from a strategy increasingly common in streaming and media, where companies like HBO and Disney combine their subscriptions to boost perceived value and retain customers.
Bundles could similarly make sense for developers who have overlapping customer bases but aren’t direct competitors. For example, you could imagine a creativity-focused app bundle that contains a camera app, photo and video editing tools, and perhaps an app for posting content to social media platforms.
Similarly, developers of productivity apps could partner with others to fill in gaps missing from their own products, allowing users to buy bundles that include one developer’s to-do list with another’s calendar app, for example.
Apple says developers will be allowed to create “Suites,” which are subscription packages that aren’t available as standalone purchases.
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