Meta’s Threads is adding new features to its recently launched Live Chats feature while expanding access to more users, the company announced Tuesday. Updates include support for translations, new tools for chat hosts, and more.
With support for translations, chats in chats become more accessible to users around the world. Threads also extends the ability to start Live Chats to all “Community Champions,” which the company describes as users who are highly followed in their communities, post regularly in those communities, and keep conversations active.
Hosts can now invite up to three co-hosts to their Live Chat to make managing chats easier. Threads says this new feature is the equivalent of having a guest on your show or another voice to moderate a conversation. Additionally, hosts can now delete messages for everyone, and the platform is testing ways to make host messages more visually prominent in chats.
When Threads first launched, it struggled to compete with X as a real-time chat destination, lacking key features like powerful search, hashtags, and a timeline. Since then, Threads has added these features and now further differentiates itself with Live Chats, a feature designed for real-time engagement that even X lacks.
The idea behind Live Chats is to help Threads feel more current and relevant. Since launching the feature, Threads says it has seen hundreds of conversations hosted almost daily with thousands of users participating. The features added today respond to what creators have been asking for, Threads says.
With Live Chats, users can send messages, photos, videos, links and emoji reactions. Up to 150 participants can send active messages in a chat. Once this limit is reached, additional users can view the conversation, react to messages, and participate in polls in “spectator” mode.
The threads also mentioned today that desktop support is coming soon and that pinned messages are in the works, which have been highly requested by creators.
Earlier this month, Threads reached 500 million monthly active users, nearly three years after launching as a competitor to X. Threads has introduced numerous new features over the past year, including DMs, ghost posts, and desktop messaging, helping to grow the platform.
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