With all the communication methods businesses use to get in front of customers, some still get results for their marketing campaigns from the old email.
That’s because “it’s the power of marketing campaigns,” according to Noah Dinkin, founder and CEO of Stencil. The company is a multi-channel marketing creation platform that provides tools that help clients create campaigns more easily.
“Email deserves a lot more credit than it gets,” Dinkin told TechCrunch via email. “On a higher level, it was another year where email remained an incredibly valuable channel with a high return on investment against many other newer technologies.”
It points to developments like privacy and targeting and signals through better data capabilities as ways customers can still rely on email. Also, the ability to use, for example, genetic artificial intelligence to personalize content.
Stensul Email Builder (Image Credit: Stensul)
We’ve written about Stensul before when it raised $7 million Series A in 2018 and again in 2020 when it closed with $16 million in Series B capital.
In both of these periods, the company focused on email. However, earlier this year, Stensul added dozens of new features and functions. Most notable is Landing Page, which provides customers with a no-code, drag-and-drop way to create embedded landing pages. It also implemented AI authoring tools to speed up content creation, as well as email localization capabilities to create multilingual emails.
Dinkin was mum on details about customer and revenue growth, but shared that Stensul has seen growth across its enterprise and mid-market segments and is “on track” for the fourth quarter of this year to be the ” longest quarter in the company’s history.” “
The company has now raised $34.5 million in Series C funding led by Sageview Capital. Existing investors including USVP, Javelin, Uncork and Lowercase also participated. Additionally, Edith Harbaugh, co-founder at LaunchDarkly, came on board as an angel investor.
Stensul will use the new funding to increase investment in product development, including the AI capabilities launched earlier this year. In addition to increasing product investment, it is adding resources to its go-to-market strategy to accelerate adoption in enterprise organizations.
