Google does not laugh around the cost cutting, even a decrease in FT subscription

Google finishes the company’s subscription to financial times and is not the only media subscription to the cutting block, sources say. The cuts reflect wider efforts to reduce costs in the search giant, even when the company mentions strong economic performance.

Google applies cost reductions in 2025, including elimination 35% of managers who oversee groups of three people or fewer and offer voluntary exit programs in multiple sections from January. Anat Ashkenazi funding chief finished late last year That the company will continue to promote costs “a little more”, a mandate that seems unchanged despite the alphabet that reports strong Q2 2025 results with revenue of $ 96.4 billion.

These cuts may only save thousands of google. They also come as Google faces more and more tense relationships with news publishers. August data From the digital content of the Trade Association showed that the median referral move from Google search to publishers decreased by 10% between May and June of this year, with non-news brands facing 14% drops.

Important stores such as CNN, Business Insider, and HuffPost have reportedly seen even more intense traffic reductions (of 30%, 40%and 40%respectively), according to data from the similarweb.

Publishers attribute these reductions to a large extent to Google’s AI overview, which has reduced clicks on external websites from 56% to 69% from its release, according to Pew Research. This spring, Pew analyzed data from 900 US adults, six out of ten of whom they carried out at least one Google search in March 2025 that produced a summary created by AI.

Some may even see Google canceling FT’s subscription as similar to a plagiarism that refuses to buy the manual they copy.

At a Fortune event earlier this month, the chief executive of the largest digital and printing printer in the US – Neil Vogel of People Inc. – He did not hold his fists, calling Google as a “bad actress” and accusing him of using the same bot to detect sites for the search engine as well as to support the AI ​​features.

In a separate, scathing op-ed this summer, digital content Next Ceo Jason Kint wrote that Google’s AI offenses create a “zero click” environment where “All unspecified traffic end on Google. ”

Google did not respond to a request for comments.