WhatsApp adds more AI features to its business suite. The company announced on Tuesday that it introduces the ability of large businesses to approach customers through voice calls, which will allow the application to explore the use of vocal factors.
The company also examines the use of AI to propose products to users.
WhatsApp, which has over 200 million monthly users, has been a remarkable META revenue guide, as its executives noted the last quarterly profit calls. The company earns money through click-to-whatsapp ads and charges messaging traders on the platform.
While the company does not charge for the characteristics of AI at the moment, there is the possibility that it could set a price on it after scale.
Today, small business accounts can already chat with customers via WhatsApp, but larger business accounts are not yet possible. In the coming weeks, larger businesses will have access to this feature through API. This will allow customers to make vocal calls to businesses and allow businesses to call customers. (The latter was not available During previous tests Last year but they are now.)
Whatsapp said it would soon add a way for customers to send and receive vocal messages from businesses.
By activating voice conductors, companies could create a AI voice agent through a starting up such as Vapi, Elevenlabs, Coval or Phonic to execute their customer service through WhatsApp.
In addition, an AI -powered Customer and Viewing feature that is powered by AI, which began to try last year, is now expanding to more traders in Mexico.
In addition, WhatsApp is looking for AI to supply product recommendations on a trader’s website.
Today, there are multiple business companies that use AI to supply personalized products for sellers. Similarly, Meta said after an initial recommendation or conversation, AI could answer tracking questions or provide updates through WhatsApp.
The updates are circulating today starting business customers with general liberalization and will reach the wider user base in the coming weeks.
