Payment, the starting of pricing based on the AI ​​agent by Manny Medina, increases huge $ 21 million seeds

Manny Medina, previously known as the founder of the sales automation start ($ 4.4 billion), has impressed investors with his young start.

The payment has just been closed a overprotected round of $ 21.6 million led by Lightspeed. With the € 10 million pre-spades rising in March, London-based payment has already raised $ 33.3 million and has not yet hit the A. A source familiar with the deal says that the starting valuation is over $ 100 million.

The payment came out of Stealth in March, offering an interesting contribution to AI Agentic World: The company does not offer the agents. It offers a way for manufacturers to charge their customers for these algorithms, based on the value provided by their agents. This is a growing issue in AI, sometimes called “results -based pricing”.

Paid promises to help manufacturers “start charging for the margins preserved by their customers,” Medina describes.

It’s a new way of charging for software for the AI ​​era. This is instead of unlimited use, the salaries per user of the SAAS era or unlimited use, the remuneration of the customer/server era.

Fees per user do not work, because agent manufacturers pay fees for model providers as well as cloud providers. Unlimited use could lead them to red. (Starting Vibe coding tends to suffer from this issue.)

Providers instead must show the value the agent provides to your customers because agents are running in the background for the most part, “says Medina Techcrunch. If agents work as they are advertised, they will be increasingly assigned to them, with their growing workload being unnoticed.

“If you are a quiet agent, you don’t pay,” Madina says. “You need an infrastructure that allows the agent to charge for the additional work done by the agent”

But the monthly remuneration charge for a limited number of credits-following model manufacturers and Vibe coders-is also dangerous for agent manufacturers. This is because companies do not want to pay for AI Slop, which is still the one that produces most of the AI. After billions spent on AI pilots, about 95% of business projects were found to have no value, with only 5% being put into production, according to A recent study by MIT.

Companies do not want to pay agents to produce more emails that no one reads.

One of the first clients of the start, for example, is Artisan, the start of Automation Sales Automation. (By the way, you can listen to Artisan CEO Jaspar Carmichael-Jack talking about the subject in TechCrunch to disrupt next month.)

But the payment also begins to see success with the SAAS companies who are considering agents for their next great development. The start has just landed by the seller ERP IFS as a new customer, he said.

Lightspeed’s Alexander Schmitt says the business company has invested “more than $ 2.5 billion in AI infrastructure and applications in the last three years” and has seen firsthand that most AI pilots fail.

“The core of this problem is that no one can really give value to what agents are doing today,” Schmitt said.

Schmitt believes that the payment is, so far, unique in his approach, saying, “It’s something we haven’t seen anyone else build.” There is no doubt that more competition for billing based on billing will emerge if it really helps agents to enter the workforce.

New Investor Fuse and the existing EQT Ventures investment have also participated in the round.