Roku was announced on Tuesday launching a standalone mobile app for Howdy, its recently launched $2.99-a-month ad-free streaming service. The app is available on both iOS and Android in the USA
Launching in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku partners including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery and FilmRise, along with select Roku Original titles.
The library features titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more.
With this new app, Roku says subscribers can access Howdy’s content library on the go.
Priced at $2.99 per month, Howdy is currently the cheapest ad-free streaming service on the market. At launch, Roku said Howdy was designed to complement, not compete with, premium services.
“At a time when most things are getting more expensive, Howdy is designed to make premium, ad-free streaming more affordable and accessible for all viewers,” said Gil Fuchsberg, president of Subscriptions, Partnerships and Corporate Development at Roku. press release. “The launch of the Howdy mobile app on iOS and Android enables us to continue to grow the service beyond the Roku platform, bringing Howdy’s unique value and quality entertainment to even more viewers.”
The app’s launch comes a week after Roku announced that Howdy was coming to Amazon’s Prime Video. The announcement marked the new streaming service’s first expansion outside of the Roku ecosystem. Last year, Roku and Amazon also signed a major deal advertising data sharing for its connected TVs.
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Roku’s release of Howdy came two months after the company paid $185 million to acquire Frndly TV, a streaming service that offers live TV, video-on-demand and cloud-based DVR.
Howdy also joins The Roku Channel, the company’s free (FAST) ad-supported streaming service. The Roku channel is the most popular FAST serviceahead of competitors Tubi and Pluto TV. More than 125 million people use the platform every day, Roku says.
Roku is out Fourth quarter 2025 earnings last month, posting a net income of $80.5 million. The company also announced that it is going to release new streaming packages.
