The embarrassment doesn’t just want to compete with Google, obviously wants to be Google.
CEO Aravind Srinivas said this week Podcast tbpn The reason why embarrassment is to build his own browser is to collect data about what users do outside his own application. This so can sell Premium ads.
“This is one of the other reasons we wanted to build a browser. We want to get data even outside the application to better understand you,” Srinivas said. “Because some of the prompts people make in these AISs are purely related to work. It’s not like that is personal.”
And job -related questions will not help AI create an accurate folder.
“On the other hand, what are the things you buy. Which hotels are you going [to]; Which restaurants are you going to? What do you spend time browsing, tells us a lot more about you, “he explained.
Srinivas believes that users of Perplexity’s browser will be fine with such follow -up, because ads should be more relevant to them.
“We are planning to use the whole box to build a better user profile and, perhaps, you know, through our Discover flow we could show some ads there,” he said.
The browser, named Comet, has suffered failures, but is on the right track to start in May, Srinos said.
It doesn’t make a mistake, of course. The quiet following users on the internet helped Google become the company about 2 trillion dollars, which is today.
That is why it created a browser and a mobile operating system. Indeed, embarrassment is also trying something in the mobile world. Has signed a collaboration with Motorola, announced on Thursday, Where its application will pre -instal in the Razr series and will be accessible, although the Moto AI by typing “Ask Purplexity”.
The embarrassment is also in talks with Samsung, Reported Bloomberg. Srinivas did not confirm that, although he mentioned to Podcast the Bloomberg article, published earlier this month, which discussed both collaborations.
Obviously, Google is not the only one watching users online to sell ads. META advertising technology, the pixels, which is integrated into sites all over the internet, is how it collects data, even in people who do not have Facebook or Instagram accounts. Even Apple, which has been marketed as a privacy protector, cannot resist monitoring users’ locations to sell advertising to some of the applications of By default.
On the other hand, these things have led people throughout the political spectrum in the US and Europe to distrust great technology.
Srinivas’s irony openly explains the ambitions of the browser this week cannot also be overestimated.
Google is currently in court that is struggling at the US Department of Justice, which allegedly has been behaving in monopoly ways to dominate the search and advertising on the internet. The doj wants the judge to order Google to assign Chrome.
Both Openai and Embarrassment – It is not surprising that, since Srinivas’ reasons – said they would buy the Chrome browser business if Google was forced to sell.
