Poshmark, the social commerce site that lets people buy and sell new and used items to each other, has launched a paid marketing tool on Thursday, giving sellers the ability to promote their entire store at once.
Poshmark’s new feature, called Promoted Closet, uses machine learning to automatically promote individual product listings from a seller’s entire inventory by identifying shoppers’ search terms and matching them with promoted items.
Promoted Closet works like cost-per-click models on Etsy, Amazon, and Google Ads. Sellers can set a weekly budget they want to pay and only get charged when a buyer selects the promoted listing. There’s an option to set the budget manually or get a recommendation from Poshmark, which looks at the size of your closet, the type of listings, and the value of the brands displayed to determine demand and competition for them the species.
There’s also an analytics dashboard where sellers can see the number of impressions, clicks, sales, return on ad spend, cost per click and CTR. The company recently expanded the amount of historical data, from 30 days, so sellers can now see a year’s worth of sold listing data.
Poshmark’s new feature has been in beta with tens of thousands of sellers since early 2023 and has helped testers see a 43% increase in sales, according to the company. As of today, it is officially available for all users in the US on both desktop and mobile. For a limited time, Poshmark is offering a seven-day free trial.
Poshmark did not say when the feature will roll out in Canada, which is the only other market where the platform is available. (It was in other markets, but the company shut down its international operations in October.)
Since being acquired by Naver last year, Poshmark has made several improvements to its resale marketplace. For example, “Posh Shows,” a feature for hosting live auctions, and “Share Shows,” where users partner with other sellers to bring their audiences together. There’s also “Posh Lens,” an AI-powered visual search tool where shoppers can take a photo of a specific item and find related listings.
Poshmark also has other marketing services, such as “Bulk Listing Actions,” where sellers can list multiple items for sale with one click, and “My Shoppers,” a data-driven tool that allows sellers to bid on many buyers at the same time.
“There’s a lot more work we’re doing on both the social and community side, but also in genetic AI,” co-founder and CEO Manish Chandra told TechCrunch. “A lot of the announcements you’ll see from us over the next six to eight months will be related to [generative AI.]”
Poshmark has over 130 million users in the US and Canada. Sellers have earned more than $7 billion on the platform.
