Snapchat was announced on Wednesday hosting its first awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators who shape the culture on Snapchat.”
Creators will receive awards such as “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year,” along with awards in fashion, beauty, sports, music, food, and gaming. Additional categories include collaboration, comedy and cultural impact.
“Together, these accolades reflect the many ways creators spark conversations, build community and define culture on Snapchat,” the company wrote in a blog post. “Snappys reinforces Snapchat’s ongoing commitment to celebrating creators not just as users, but as artists, entertainers and cultural leaders.”
Snapchat is the latest social media platform to launch creator rewards. Last October, Instagram, which is owned by Meta, introduced a new “Ring” award to recognize creators around the world. Instagram announced the 25 winners online, and each winner received a physical custom ring designed by English fashion designer Grace Wales Bonner, along with a digital gold ring around their Instagram profile.
In November, TikTok presented its first TikTok Awards show in the US. It’s worth noting that TikTok has also hosted award shows in other countries, including Germany, Mexico and Korea.
Snapchat’s awards are more in line with TikTok’s as it will also host a traditional awards show where winners will be revealed live at the event. The company says the show will bring together “creators, industry leaders and special guests.” One of the “special guests” is DJ Khaled, who will receive Snapchat’s “Lifetime Achievement Award.”
With the launch of the awards, Snapchat and its competitors are positioning themselves as more than just social media apps and as significant players in the entertainment industry.
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Snappys will be hosted by comedian and creator Matt Friend and will take place at Snap’s headquarters in Santa Monica. Snapchat says it will release more details, including shortlists, in the coming weeks.
