The embarrassment launches a $ 200 subscription plan for the users of its power, the company announced to a blog Tuesday.
The plan, Pulplexity Max, offers unlimited access to the starting sheet and the reference tool, laboratories, as well as timely access to new features, including upcoming AI browsers powered by AI, Comet. Max subscribers will also have priority access to any embarrassment services using the latest Frontier models, such as Openai O3-PRO and Claude Opus 4.
With the launch of Max, the embarrassment became the last AI provider to provide a Hyper-Premium subscription level to benefit from its power users. Openai was the first to do so with the subscription of Chatgpt Pro $ 200-A-Month, but Google, Anthropic and the runner followed the example in recent months.
The embarrassment now offers a variety of subscription plans. Along with the $ 200-A-Month Max Plan, Pulplexity offers a consumer plan for $ 20 a month, as well as an Enterprise Pro plan that costs $ 40 per month. The start says it will eventually offer a Hyper-Premium max plan for business customers.
In 2024, the embarrassment created about $ 34 million in revenue driven by a $ 20 subscriptions, but still burn about $ 65 million in cash, according to finances they saw The information. Most of Perplexity’s cash combustion is said to be reduced to high cloud -serving spending and buy access to AI models from Openai and Anthropic.
Perplexity’s business appears to have risen from last year – reportedly had one ARR of $ 80 million in January. However, the start must produce significantly more revenue to justify its valuation. In May, the embarrassment was held Talks late in the stadium to raise $ 500 million in a $ 14 billion assessment. It is not clear if this round was officially closed.
But the competition of embarrassment in the AI search market is intensifying. In recent months, Google has strongly pushed AI, its own AI search product, which has a striking resemblance to the Purplexity application, in front of its users. Openai has also incorporated search deeper into chatgpt in recent months and has been reported It is considered to start a browser of.
One key to the success of embarrassment can be his ability to work with AI providers, which are based on AI models while at the same time beating them on the AI search market. Added revenue from Max subscribers for embarrassment could enhance the ability of the start to compete in space.
