TikTok has partnered with Apple Music to allow subscribers to the streaming service to play entire songs without leaving the social network, the company announced Wednesday. Apple Music subscribers who discover a song they like on the TikTok “For You” page or audio details page can tap the new “Play Full Song” button to open an Apple Music player to listen to the entire track.
TikTok, which is known for trending music and viral songs, said the new feature is designed to ease the transition from discovery to deeper listening.
It’s worth noting that TikTok doesn’t allow users to play full songs from other streaming services, including Spotify.
The new feature is built using Apple’s MusicKit, meaning full-length song playback takes place within Apple Music, so streams are paid for within the streaming service.
TikTok and Apple Music are also introducing “Listening Party,” a new feature that lets fans listen to songs from their favorite artists in real time. Fans can interact with each other and the artist during the session, which TikTok says will allow for a more social way to experience music.
The new features will roll out globally in the coming weeks.
The announcement comes with the popularity of TikTok influenced the music industry and how people discover new music. TikTok once tried to capitalize on this by launching a streaming service, before eventually shutting it down. Since then it has focused on driving music fans to its app for discovery.
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For example, TikTok has an “Add to Music App” feature that allows users to save a track they’ve found in the app to their preferred music streaming service. The app also features a “Share on TikTok” feature that allows users to share tracks from Apple Music and Spotify directly to the short-form video app.
To aid discovery on its platform, TikTok last year launched a ‘TikTok for Artists’ music insights platform designed to help artists and their teams better connect with their fans, improve their promotional efforts and inform content creation on TikTok. The platform gives artists, their record companies and their teams access to data about the performance of the music and the artist’s posts and TikTok.
