The fitness industry is consolidating fast — and the latest deal is one of the biggest yet. Playlistthe parent company behind fitness brands Booker, ClassPass and Mindbody, has officially merged with EGYM, a startup known for its smart fitness equipment, AI-driven workout plans and enterprise wellness marketplace Wellpass.
Playlist announced on Tuesday that the transaction was officially completed after first disclosing the deal January. When all is said and done, EGYM will operate Playlist alongside its other brands and leadership will be shared between Playlist CEO Fritz Lanman and EGYM CEO Philipp Roesch-Schlanderer.
The deal values the combined company at $7.5 billion.
The merger is expected to create a fitness and wellness powerhouse. By integrating EGYM with B2B platforms such as Booker, which supports spas and salons, and Mindbody, which offers software widely used by gyms and studios, as well as the ClassPass consumer app, Playlist brings together multiple layers of the industry into a single system. Together, the combined company covers everything from how fitness businesses operate to how users discover and book classes to how gym workouts are delivered and even how employers offer fitness as a benefit.
The scale is particularly remarkable. The company says it will reach millions of users in more than 30 countries by bringing together more than 40,000 businesses on Mindbody, more than 88,000 spaces on ClassPass, more than 20,000 employer partners through EGYM Wellpass and more than 33,000 fitness locations with EGY.
He is not alone in making such moves. Recent moves include MyFitnessPal’s acquisition of Cal AI, an AI calorie-counting app, and the purchase of two of Strava’s apps: cycling app The Breakaway and running app Runna.
EGYM itself acquired US-based FitReserve in 2024.
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The merge is also a shift from the previous Playlist plans to go public. In 2024, the company was operating as Mindbody-ClassPass and was exploring a possible IPO. Until 2025, instead renamed to Playlistbringing its three core activities into a single identity.
As previously announced, the deal included a new investment of $785 million led by Jared Kushner’s firm Affinity Partners, as well as Vista Equity Partners, Temasek and L Catterton. The new funding is expected to support future AI efforts and help EGYM expand further into North America and Asia, where its presence was previously relatively limited.
Playlist has already developed several AI-powered features. These include Mindbody’s Messenger AI, which helps brands respond to inquiries and booking requests. ClassPass’ SmartTools, which use machine learning to determine how many seats to allocate to each class. and EGYM Genius, which allows gyms to provide personalized training programs that adapt to members’ goals and the equipment available at their facilities.
The company declined to share details about any upcoming AI features.
