Tiktok is working with the National Center for Other Children (NCMEC) to bring real -time Amber notifications directly to users for you supply to the United States, the company announced on Thursday.
With this new feature, if a Amber notice is activated by law enforcement and you are in the specified search area, the notice will now appear on your flow for your flow. A company spokesman told TechCrunch that Tiktok identifies whether users are in a specific search through their device’s IP address.
The notice will include basic details available in standard amber alerts, such as the child’s photo, the description, the latest known location and any other critical information that could help search.
Tiktok reports that the national launch of Amber alerts follows a pilot in Texas, where Amber Amber notifications at Tiktok have been shown over 20 million times and led to 2.5 million visits to the NCMEC website from August and December 2024.
The company says it also donates advertising credits to enhance NCMEC’s messages to Tiktok around missing children and information on youth safety.
It makes sense for Tiktok to introduce in -application amber notifications, as the huge base of adolescent platform users may be more likely to observe these notifications than traditional notifications that may tend to overlook.
“Every second counts when a child is missing,” said Gavin Portnoy, vice president of communication and brand in NCMEC, in a press release. “By utilizing the range and speed of a platform such as Tiktok, parents, carers and communities at national level can become strong supporters in the emergency attempt to identify missing children.”
Tiktok is not the only social network to integrate amber amber notifications into its platform. Facebook is pushing amber alerts to users since 2016 and Instagram has done it since 2022.
