At the Made On YouTube event on Tuesday, the company presented a number of new ways for creators to earn more with brand deals and the YouTube shopping program, which allows creators to make money by presenting and labeling products in their content. More specifically, YouTube is going to allow creators to exchange brand sponsorships in long -form video.
The company also imports automatic time signals for product labels, automatic label for video -related eligible items and a new brand connection feature.
The new flexible approach to brand brand sponsorships will allow creators to introduce dynamic brand segments directly into swappable slots in larger videos. This means that when a deal with a brand is complete, creators can remove the sponsorship from the video and resell the reception to another brand.
YouTube will start testing this feature with a small group of creators at the beginning of next year.
The company is also going to take advantage of a AI -powered system to locate the optimal moment of a product and to automatically display the product label at that time. YouTube says this will capture the viewer’s interest when it is at its highest. In addition, the platform will begin to try the ability to automatically detect and highlight all the eligible products listed in a creator’s video later this year.
As for the creators of shorts, they will soon be able to add a link to the brand brand website specifically for brand agreements, making it easier for viewers to discover and buy products, while allowing creators to drive results for brand partners. The creators will be able to show advertisers how their shorts drive circulation in a way that transcends traditional measurements such as opinions and likes, says YouTube.
YouTube also announced that it will soon be able to propose preventive creators who may be suitable for brands Creation Relations NetworkWhich is a Google advertising tab that helps chips connect with creators.
In addition, YouTube is expanding the YouTube shopping program to more creators and markets, including Brazil, and adding traders such as Nike, Etsy, Best Buy, Sharkninja, Michaels and Michael Kors in the US and Olive Young and Zigzag in Korea.
YouTube has shared that the gross volume of goods (GMV) has developed 5 times on a yearly basis and more than 500,000 artists enrolled in the program worldwide since July 2025.
