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You are at:Home»Media & Entertainment»A startup, Everand, is now bringing together e-books, audiobooks and book clubs as a challenge to Amazon
Media & Entertainment

A startup, Everand, is now bringing together e-books, audiobooks and book clubs as a challenge to Amazon

techtost.comBy techtost.com2 June 202604 Mins Read
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A Startup, Everand, Is Now Bringing Together E Books, Audiobooks And
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Audiobook, e-book or both? Now, you won’t have to choose. The subscription reading service owned by Scribd Everett it wants to make the choice unnecessary. On Tuesday, the company completed a combined subscription that brings together Everand’s catalog of more than 1.5 million audiobooks and e-books with its social book club app Mythwhich Everand acquired in 2025, in a single design, directly challenging Amazon’s dominance of digital reading.

The new subscription is available to the 5 million combined readers of the two apps and provides access to Fable’s audiobook and e-book library of over 1.5 million titles, as well as Fable’s nearly 200,000 online book clubs. As you read or listen in one app, that activity is synchronized with the other. The company has licensing deals with all five major US publishing houses and other major distributors, he says.

Image Credits:Everett

The entry-level plan offers one book for $11.99 per month in the US, while a $16.99 per month plan offers three books and a $28.99 per month plan lets you dive into five. Because the subscription covers both e-books and audiobooks, this is a pretty competitive deal compared to Audible Premium Plus ($14.95/month), which offers an audiobook credit along with its streaming catalog of originals and podcasts.

The hope on Everand’s part is that this bundled approach could help smaller players like itself gain a foothold in Amazon’s reading empire, which currently includes Audible audiobooks, Kindle e-books and the still-popular Goodreads reading recommendation and journaling app.

It’s a textbook case of using an acquisition to build switching costs and deepen user engagement — exactly the playbook Amazon has been running for years. By combining the properties, more than 100 million Fable ratings and reviews can now be displayed on Everand, while Everand readers can jump into communities related to the book they are currently reading.

Image Credits:Everett

The company notes that last year, 820,000 Fable readers joined a new club on its app. Included with the new subscription plans is Fable Plus, which offers advanced reading stats, custom reading goals, bonus badges, and an ad-free experience. (Normally, Fable Plus is $5.99/month or $49.99/year.)

Everand isn’t the only one circling Amazon’s turf. Spotify has also entered this market with its own offering of audiobooks and, surprisingly, physical books. To help users move between formats, Spotify offers a “page match” feature that syncs your position between a physical book and the audio version.

Everand believes the new combined experience could attract readers who want a subscription that covers both audiobooks and e-books in one place. citing her own research of over 1,600 US-based adult readers conducted in 2025, which found that more than half of readers regularly consume both formats.

Image Credits:Myth

Time matters here too. Thanks to BookTok’s influence and a general revival of it offline (or “analog“) activities, in detail among Gen Zreaders today are interested in not only consuming content, but forming communities around content where they can discuss their latest reads, rate and review titles, share favorite quotes and quotes, and more.

Myth The community app responds to this trend by offering book tracking, reading goals, daily series trackers, lists, book clubs, and discussion rooms.

The app is not without competition. Today, there are many companion reading apps to choose from, including Hardcover, StoryGraph, Margins, PageBound, Bookshelf, Bookly, TBR, Reading Journey, Bookwise, and many others. Overcrowding has already claimed one victim. Tome announced closures earlier this month, citing overwhelming competition.

In addition to the bundled subscription for US readers, Everand is also expanding Standard, Plus and Deluxe subscriptions to global markets. It has also tweaked the way “unlocks” work, allowing unused credits to roll over for up to six months, rather than expiring at the end of a subscriber’s billing period.

When you purchase through links in our articles, we may earn a small commission. This does not affect our editorial independence.

Amazon audio books Audiobooks book books bringing challenge clubs ebooks electronic books everand myth reading startup
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