Adobe updates Firefly AI assistant and adds it to Premiere, Illustrator, InDesign and Frame.io.
The company has given the assistant new abilities to create branding kits, product videos and scripting. Additionally, the Firefly app now allows users to save what they’ve created as an asset that can be used in projects.
In Premiere, users can use the AI assistant to sort assets into bins, rename group clips, identify interview questions, and add markers. And in Illustrator, the assistant can do things like rearrange layers in a document or check for missing fonts.
Firefly can already be used with Express, Photoshop and Acrobat and is supported by ChatGPT, Claude and Copilot. Adobe said it plans to add support for Google Gemini and Slack soon.
Firefly updates
Adobe is slowly transforming Firefly to look more and more like Canva, at least in terms of AI features, loading the app with AI tools that can create images, videos, and scripts. The company is now adding a new feature called Elements that can save AI-generated characters, objects, and locations for later use.
Firefly also gets a Projects feature that can store existing assets in one place and share the environment. This could be useful for teams creating a series of videos or branding campaigns. Both of these features are currently available in private beta.
The company said users can now describe a brand and its style, or upload existing collateral, to Firefly to create a brand kit, complete with logos, brand identity and color palettes, or even create product videos from photos. Users can also create storyboards to create videos.
Adobe is hard at work adding AI to all its apps and is also working on an AI assistant that can work across all its apps. The idea is to use artificial intelligence to automate some of the use of tools within its apps that previously took multiple steps.
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