Google search features kill release to publishers, so now the company proposes a possible solution. On Thursday, the technological giant officially launched Supply wallA new tool that allows publishers to produce revenue beyond the most release -dependent options, such as ads.
The Wall offered allows publishers to give website readers with different ways of accessing their content, including options such as micro -businesses, taking surveys, advertising monitoring and much more. In addition, Google says publishers can add their own choices in the offer, such as registration for newsletters.
The new feature is available for free on Google Ad Manager after previous tests with 1,000 publishers covered for more than a year.
Google notes that it also uses AI to determine when the scorewall will appear on every visitor to the site to increase commitment and revenue. However, publishers can Set their own thresholds Before the offer appears if they prefer.
Many of the solutions presented by Solutionswall have been tested by publishers before, in a range of products and services. Micro -businesses, for example, have repeatedly failed to take off. Finance does not tend to operate and there is additional friction on the need to pay per article that is not worth paying for readers or publishers, given the cost of implementation and maintenance.
A social -like social networking start -up, called Post, backed by the A16Z, recently tried to make the micro -businesses work for publishers, but eventually closed due to a lack of attraction.
In the case of Google, she works with a third party, SuperTabwhich allows site visitors to pay a small amount to access electronic content for a period of time-such as 24 hours, a few days, a week, etc. The selection (which today in Beta) also supports subscriptions and is incorporated into the Google Ads Administrator.
Google notes that publishers can also configure the offer to include their own logo and introductory text and then customize the options it presents. An option that is activated by default has visitors to attend a short advertisement to gain access to the content of the publisher. This is the only option to have a share of revenue and, on this front, works in the same way All ads management solutions makeGoogle notes.
Another option has visitors to click on Choose from a set of topics interestedwhich is then stored and used for personalization of ads.
The existence of a more comprehensive solution could help publishers experiment with different revenue creation options, without having to commit significant time and resources in these tests. Google’s announcement did not share any results of its early tests with publishers or did not show successful case studies. However, Google shared a study with Techcrunch, saying that India’s Sakal Media Group applied Google Ad Manager On esakal.comwhich led to revenue revenue by 20% and up to 2 million increased impressions in a three -month period.
However, early reports During the test period, he reported that publishers saw an average income elevator by 9% after 1 million messages in ADSense to promote rewarding ads. Google Ads Management Customers Saw 5% to 15% lift When you use the offer. Google has also confirmed to TechCrunch by email that publishers saw an average revenue of 9% during the year-in addition to testing.
Google says publishers can put the opinion Measurements associated with the offer to Google Ads Manager Reports. These include things such as estimated bid revenue, the number of bid messages, the successful supply commitment, and the views of the page after the show.
It was updated after the publication with a case study and additional measurements provided by Google.
