CES 2024 is finally upon us, taking over Las Vegas with crowds, booths full of products, and plenty of companies touting how artificial intelligence is improving their offerings. As noted in our CES preview, while the conference has had its ups and downs of late, it’s increasingly becoming an opportunity for startups to gain attention while all eyes turn to bigger-budget announcements from the likes of Samsung, Sony, and Nvidia .
TechCrunch is on the ground at CES 2024 throughout the event next week, with a special focus on those startups that might be pioneering a major livestream of their own in a few years. You can follow our team’s CES coverage across the site and social handles here, but let’s cut to the chase, as we all know these big names still matter.
Consumer and transportation tech enthusiasts had plenty to watch on Monday from 7am. PT / 11 a.m. ET, with many of the most popular press conferences broadcast live to the public as has become the norm. These events will set the stage for the public CES exhibition that opens on January 9th and runs through January 12th.
As you’ll see in the recap below, AI will be the big line running through nearly all of the big events, as CES 2024 marks the event’s first iteration entirely in the new AI-focused era.
We will keep this list updated, along with the biggest revelationsbut for now, these are the big ticket companies looking to make a big splash before the convention doors open and CES 2024 kicks off for attendees on Tuesday.
Monday: AMD
7 am PT / 10 a.m. ET
CES is all about artificial intelligence this year, and AMD is no exception. The company presented the second generation Artificial Intelligence Computing Built Around Ryzen 8000G Series Neural Processing Unitsa new Radeon RX 7600 XT graphics card and spoke with the foretold automotive grade processors.
Nvidia
8 a.m. PT / 11 a.m. ET
CES wastes no time getting to one of the main events. Nvidia is coming to the event building on its recent AI-powered development. So it’s no surprise Nvidia promises to focus on artificial intelligence and content creation during its CES keynote.
LG
8 a.m. PT / 11 a.m. ET
At the same time, LG will present its own updates, although they have already shown some of their hand releasing the details of the new OLED TV series, with artificial intelligence processors that it claims will significantly improve visual and auditory fidelity over previous models. LG will also have updates on home, mobility and, you guessed it, artificial intelligence at the CES event.
Hisense
9 a.m. PT / 12:00 p.m. ET
The appliance and electronics maker is making its automotive debut at CES with a in-vehicle display system. The company also introduced a new smart integrated dishwasher with “autodose” and “autodry” features.
Panasonic
10 am. PT / 1:00 p.m. ET
Panasonic leads the way with its energy and climate policiesin a break from the other companies that keep a big focus on artificial intelligence reveals.
TCL
11:00 am PT / 2:00 p.m. ET
The electronics company revealed them TCL QD-Mini LED TVs, full color RayNeo AR glasses and one paper-like display optimized for human eyes.
Sennheiser
12:30 p.m. PT / 3:30 p.m. ET
Audio company Sennheiser will have its own CES showcase, with a pretty clear focus, promising new headphone announcements from its live stream, which at the time of this piece was made private.
Hyundai
1 p.m. PT / 4 p.m. ET
Hyundai’s most impressive reveal appears to be an update on the Supernal eVTOL (electric vertical takeoff and landing vehicle), which was first shown at CES 2020. In addition to the CES launch, Hyudai hosts special events on Tuesdays focused exclusively on the eVTOL concept and his vision of mobility hubs from which these flying vehicles would take off and land. Beyond its aerial ambitions, Hyundai will talk about sustainability, software and of course artificial intelligence in a stream you can watch below.
Samsung
2 p.m. PT / 5 p.m. ET
If you’re looking for phone news from Samsung, you’ll have to wait until January 17 when their next Unpacked event kicks off. As has been the case for several years, Samsung focused on the rest of its product lines at CES 2024.
And these products are about to get the AI boost, if the title of their press conference “AI for All: Connectivity in the Age of AI” wasn’t enough of a signal. Samsung has already revealed some AI applications in the kitchen and in this updated line of robot vacuums. However, it has expanded that lineup to include a new look at its home assistant robot Ballie, which was first revealed at CES 2020, as well as a series of updates to its smart home suite that includes home maps.
Samsung also teased a few more over the weekend about “a new generation of products that can be folded inward and outward,” which could include rolling and folding displays based on its existing lineup of foldable phones. as well as demonstrating a transparent MicroLED display at an event at CES.
Sony
5 p.m. PT / 8 p.m. ET
Witness the Ghostbusters logo while wearing a VR headset it’s exactly the kind of corporate synergy that CES is built for. Sony has highlighted the use of its technology as part of its film and gaming efforts at previous CES events, and with a focus on “Powering Creativity with Technology,” that seemed to be the same at CES 2024. And unsurprisingly, the Sony emphasized its partnerships and products with creators in mind. In addition to this focus and a victory lap on hits from the film, TV, gaming and streaming segments,
Sony highlighted its mobility joint venture with Honda, which culminated with its Afeela car rolling across the stage while piloted by a PlayStation 5 controller. Microsoft’s VP of Data, AI, Digital Applications Jessica Hawke was also in attendance and to the company’s contribution to Honda and Sony’s use of artificial intelligence.
And yes, there was a mention of the live-action Legend of Zelda that Sony has in the works.
Tuesday: Asus
9 a.m. PT / noon ET
Asus takes the award for most over-the-top CES teaser, as it aims to put viewers “in search of incredible transcendence.This is one way to frame the official revelation what Asus already showed is a new dual-screen laptop design.
Honda
10:30 am PT / 1:30 p.m. ET
Honda was pretty clear about what to expect from its CES event this year: the unveiling of a new lineup of EVs, complete with a purple hue to its body. Will this coincide with more details on Honda’s partnership with Sony for the Afeela brand revealed at CES 2023? Time will tell.
For more CES news as it rolls out, click the banner below to see our full coverage, or check out some of these highlights from the event:
