ChatGPT hit a new milestone of $3 billion in global mobile consumer spending as of this week, according to estimates from the app intelligence provider Appfigures. This figure represents the total spend on iOS and Android devices since the app’s launch in May 2023, when it first launched, and then only on iOS.
What is notable is that the bulk of this spending has taken place this year. Worldwide, consumers spent an estimated $2.48 billion on the ChatGPT mobile app in 2025, representing a 408% year-over-year increase from the $487 million spent in 2024. In 2023, the app’s first year of availability, it earned $42.9 million, before growing 26% to 1.0.
These numbers represent a sharp increase in consumer adoption, compared to other popular apps. For example, it took ChatGPT 31 months to reach $3 billion in consumer spending, but the top earner, TikTok, took 58 months to do so, Appfigures told TechCrunch.
ChatGPT also reached the milestone faster than top streaming apps like Disney+ and HBO Max, which reached $3 billion in 42 months and 46 months, respectively.
xAI’s Grok, however, sees a similar revenue trajectory to ChatGPT, compared to other AI competitors.
The Grok was released in late 2023 to X Premium Plus subscribers before becoming more widely available last year. But if you compare the pace of consumer spending on AI apps, Grok has come the closest to matching ChatGPT’s cumulative revenue at the same point since it started monetizing. (You can see this in the chart below, which plots AI app spending in line with when each app started generating revenue.)
While the $3 billion in spending represents significant consumer uptake, it’s not the only way to measure the adoption of AI applications or potential long-term revenue.
ChatGPT mobile clients purchase paid subscriptions such as ChatGPT Plus $20 per month or ChatGPT Pro $200 per month for advanced users. However, AI apps can generate revenue in other ways, including through developer offerings and maybe soon for ChatGPTadvertisements. Additionally, ChatGPT on Wednesday launched its own app store, which the company suggests will be monetized in some way in the future. his blog post is noted.
Google, meanwhile, is exploring the possibility of transitioning its healthy search ads business to AI-powered search, placing ads in AI Mode, AI Overview, AI-powered shopping and an increasingly AI-enhanced Discover page, among other things.
Anthropic is targeting the enterprise market and is reportedly on track for $70 billion in revenue by 2028.
