Chatgpt references to news publishers are increasing, but not enough to cope with reducing clicks resulting from users Getting more and more of their news directly from the AI ​​or AI search resultsAccording to a report by Digital Market Intelligence Company similar.
Since the launch of Google Bishops in May 2024, the company found that the number of internet news searches that do not lead to websites that have not clicked on newsletters from 56% to almost 69% in May 2025.
It is not surprising that organic movement has also been reduced, reducing from over 2.3 billion visits to its climax in mid -2024 to now below 1.7 billion.
Meanwhile, news -related prompts increased by 212% from January 2024 to May 2025.
For news publishers, AI’s rapid adoption changes the game. Visibility in Google Search Results and good SEO practices can no longer provide the value they have made in the past, as the search ranking does not translate into both website and before, the business said.
At the same time, Chatgpt references to news publishers are increasing.
From January to May 2024, Chatgpt references to news sites were just below 1 million, according to similarweb, but have increased to more than 25 million in 2025 – 25x increase.
Of course, when industry even faces huge reductions in organic search circulation, this increase is not enough to offset the losses of publishers.
The report also noted that some sites are better than others when it comes to AI references.
Locations that see the largest increases in ChatGPT references include Reuters (up up up up 8.9%on an annual basis), NY Post (7.1%increase) and Business Insider (6.5%increase). Meanwhile, the New York Times, who sued Openai for the alleged scraping of her work without permission, sees much less chatgpt references. Although still in the top 10 sites receiving ChatGPT referral circulation, it is only an increase of 3.1%.
Issues such as stocks, funding and sports are currently representing the majority of these Chatgpt News -related prompts, but the similarweb report notes that other issues also see growth, such as politics, economics, weather and others.
This is considered to be, it can signal a removal from more “reactionary information” and to a deeper “version -based commitment” through AI.
Along with the development of AI references, the Chatgpt website and application users have also seen greater adoption.
In the last six months, applications have been more than doubled, while visitors to the site have increased by 52%, the similarweb said.
The business is now offering A service for brands and businesses that allows them to monitor how and where their brand appears in genai tools such as chatgpt and how they compare to their competition.
The solutions for the crisis of news editions are few and much between.
Under pressure from news publishers as AI kills their release, Google recently launched a service called a bid that allows publishers to use Google Ad Manager to experiment with other revenue creation other than more traffic -dependent options, such as ads. By bid, publishers can, on the contrary, try things like micropayments or ask users to register for newsletters to access the content of their site, for example. They can also customize offers with their own choices, Google said.
Other sites are experimenting with paywalls or other revenue creation. Many have from was held mass redundancies or even to close their activities.
In a recent interview with Nyt’s Hard podcastOpenai’s chief executive Sam Altman answered a question about AI’s impact on the labor market, saying: “I think there will be areas where some jobs disappear or there may be some whole categories of jobs that are moving away.
