Last year, Deezer introduced an AI detection tool that automatically tags AI-generated music for listeners and removes it from algorithmic and editorial suggestions.
The company announced Thursday that it is now making the tool available to other streaming platforms in an effort to help combat the rise of artificial intelligence and fraudulent streams, as well as promote transparency in the music industry and ensure that human artists continue to receive the recognition they deserve.
Alongside the move, Deezer reported that 85% of streams from fully AI-generated tracks are considered fraudulent. Notably, the service now receives 60,000 AI tracks per day, totaling 13.4 million AI-detected songs. By contrast, in June of last year, fully AI-generated music made up 18% of daily uploads, surpassing 20,000 tracks.
Deezer claims its AI music detection tool can identify every AI-generated track from major production models like Suno and Udio. In addition to excluding AI-generated tracks from recommendations, Deezer’s tool delegitimizes them and excludes them from the rights pool, as the company aims to adequately compensate musicians and songwriters.
The tool’s accuracy is 99.8%, a company representative told TechCrunch.
Deezer CEO Alexis Lanternier says there has been “great interest” in the tool and several companies have “already carried out successful trials”. One such company is Sacem, the French management company that represents more than 300,000 music creators and publishers, including David Guetta and DJ Snake.
The company did not provide pricing information or disclose which additional companies are interested in adopting the tool. A representative told us that costs vary depending on the type of deal.
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There is growing concern about AI companies using copyrighted material to train their models, as well as methods used to manipulate streaming systems and commit fraud.
A case of music streaming fraud occurred in 2024, when a musician from North Carolina was accused by Department of Justice (DOJ) by creating AI-generated songs and using bots to stream them billions of times, resulting in more than $10 million in stolen streaming rights. In addition, the AI bands like it The Velvet Sundown they have earned millions of streams.
Bandcamp recently got fed up and banned AI-generated music altogether, while Spotify has updated its policy to deal with the rise of AI tracks, clarifying when AI is used in music production, reducing spam, and explicitly disallowing unauthorized voice clones on the platform.
Instead, major labels have settled lawsuits with Suno and Udio, which appear to be embracing AI-generated music. Last fall, Universal Music Group and Warner Music Group have struck deals with these AI startups to license their music catalogs, ensuring that artists and songwriters are compensated when their work is used to train AI models.
In recent years, Deezer has taken significant steps to address concerns about AI-generated music. In 2024, it became the first music streaming platform point the global statement on AI educationalong with actors Kate McKinnon, Kevin Bacon, Kit Harington, Rosie O’Donnell and other notable creatives.
Hopefully, Deezer’s latest decision to sell its detection tool will set a precedent for other music streaming platforms to take similar action to defend human artists and fight fraud.
