Ford unveiled an artificial intelligence assistant this week that can track and analyze millions of data points to help Ford Pro commercial customers boost their performance.
The bet, and what most other automakers are making, is that there is money to be made in software.
Ford Pro AI debuted at Work Truck Week in Indianapolis and is now available to all US-based Pro telematics subscribers. The AI assistant is included in the subscription. Ford does not disclose how many US subscribers it has. has more than 840,000 global subscribers.
The Ford Pro, which is expected to bring in $66.3 billion in revenue by 2025, is a logical target for the company as it looks for ways to give its paying customers more value. But it’s not the only thing. Ford announced earlier this year at CES 2026 that it is developing an AI assistant for its passenger and truck owners that will debut on the company’s smartphone app, before expanding to its vehicles in 2027.
Ford emphasized to TechCrunch that this is no ordinary chatbot. Instead, the company said its proprietary systems provide subscribers with detailed information about fuel consumption, seat belt usage and vehicle health, not just a bunch of diagnostic trouble codes when something goes wrong. It can also provide managers with information on idle hours, speed and acceleration events across the fleet.
Like the consumer artificial intelligence assistant, Ford Pro AI is based on Google Cloud and uses a number of artificial intelligence agents. The secret sauce, according to Ford, is using internal data from each customer’s fleet to reduce the potential for AI hallucinations and errors.
Ford Pro, a business segment that includes large Super Duty trucks as well as sales to commercial, government and rental customers, has become profitable for the automaker. The Ford Pro business segment reported net income of $6.8 billion in 2025, according to its earnings report. The company said paid Ford Pro software subscriptions are set to grow by 30% in 2025.
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Even as Ford launches AI tools for its customers, executive leadership has warned of impending job cuts due to the technology. Last year, CEO Jim Farley predicted AI it would cut the number of jobs in the United States in half. In January, Farley he said that the US needed key workers to build and support the infrastructure needed to achieve its AI goals.
