Google is launching a new subscription plan called Google Ai Ultra to bring more of AI products under a roof.
The new plan, announced on Google I/O 2025 on Tuesday, delivers the “highest level of access” to Google AI applications and services, says the technological giant. Valued at $ 249.99 a month, AI Ultra includes Google Video 3 video generator, the new video editing app and a strong AI capacity called Gemini 2.5 Pro Deep Think Mode (which has not yet started).
“[Ultra is] For people who want to be at the perfect peak of AI from Google, “said Josh Woodward, Vice President of Google Labs and Gemini, during a press briefing.
The AI Ultra, which is only for US for now, joins a growing Ultra-Premium AI subscription group. At the end of last year, Openai unveiled the Chatgpt Pro, a $ 200 -month plan with increased Chatgpt interest rates and some exclusive capabilities. Anthropic followed the example a few months later with Claude Max, which also costs up to $ 200 a month.
Google hopes to sweeten the container by throwing a lot of extras.
In addition to flow, VEO 3 and Gemini 2.5 Pro Deep Think, AI Ultra comes with higher limits on Google’s NotebookLm platform and hit the company’s remixing app. AI Ultra subscribers also have access to Google’s Gemini Chatbot at Chrome, some “Agentic” tools supported by Project Mariner Tech, YouTube Premium and 30TB of storage on Google Drive, Google Photos and Gmail.
One of these Agentic tools is the Agent feature, which will reach the desktop “soon”. Google says that the Agent feature will be able to browse the web, perform research and integrate with Google applications to handle specific tasks.
Continuing with the AI Ultra debut, Google replaces the old Google One Ai Premium program with Google Ai Pro. AI Pro will include products such as Flow, Notebooklm and the Gemini application known as Gemini AdvancedAll with special features and higher interest rates.
AI Pro subscribers also get flow and premature access to Gemini to Chrome, as well as real -time speech translation on Google in English and Spanish (with additional languages to come). The speech translation on Google Meet, which is also available to AI Ultra customers, translates oral words into a preferred language of the listener while maintaining the voice, tone and expression.
