Google, sorry, but this pixel event was a cringefest

“IP 6 8! IP 6 8!,” The host late at night Jimmy Fallon, trying and failing to fake excitement for the new smartphones pixel. Fallon, who probably had never heard the technical term before, does not seem to realize that the IP68 – a rating that shows that phones can survive to sink into water – is not so interesting as a point of sale, nor this water resistance is new to Google’s Pixel line. Were around Since 2018 Pixel 3. We are in Pixel 10 now, for reporting.

At a surreal moment depicting the tendency to boast of anything related to AI Advances, Google decided to take all the Pixel 10 Live Event stops on Wednesday.

Google’s new phones, of course, are interesting with their own advantages, as they present how Google incorporates AI into daily consumer experiences such as taking photos, sending friends’ messages, translating phone calls, real world help and much more.

However, the awkward event made Google feel out of contact. He also suggests that the company thought it needed buzz to cover the lack of technological advances, which is not the case. Whether it likes it or not, Google is in a hurry in front of Apple to put AI in the hands of consumers through its smartphones. He had focused on the technological giant on it and showed examples of real world-not those concerning celebrity drivers; stars of basketballor Peloton personalities – It would be better.

Instead, he went for buzz with paid Celeb appearances, including the host of events Jimmy Fallon and others such as Stephen Curry, Podcaster Alex Cooper, Jonas Brothers and much more. The result was a watered, cringey, and sometimes nearly QVC-Like Sales Event, which Reddit users Immediately “Independently.”

To a large extent, it had to do with Fallon’s performance.

Trying to shift his stupid nightclub to a corporate event, he ended up meeting so deeply without interest in technology, demanding an excessive appearance of excitement less than knowledge.

“This is exciting.

Trying to be a stand-in for the “mainstream consumer”, whoever is Google’s traders believe they are, Fallon intervenes with common questions, such as what is the concept of “agentic” or why everyone is talking about AI on smartphones or what is a “enclosed garden?”

These high-level questions have only led to basic explanations by Google executioners, such as Rick Osterloh, senior vice-president, Google platforms and devices-a job that Fallon was joking “are constituted”. (Sounds like a pretty simple title to us, especially compared to much more strange technological jobs like Manager or digital prophet.)

The answers, therefore, were full for everyday users, despite the fact that they are probably very interested in what AI models are used, how their private lives are in danger when they run AI on their personal devices.

During the event, Fallon showed little reaction or curiosity to interesting tidbits, such as when Osterloh noted that Google Ai Ai Gemini’s AI assistant comes to the glasses of augmented reality. However, it was pretended to be a greedy technology user who clearly showed how to use, such as a search cycle, that allows users to do a google search by pressing, rotating or highlighting anything on their screen.

At another point, Fallon kept signs with excerpts from supposed Reddit users for how big pixel phones they are. “This first person says,” Every time I use a phone without a circle for search, I feel like I’m in the era of the stone, “Fallon said. (C’mon, google, no one said that. And certainly not a redditor.)

Later, Fallon embraced Google’s vice president for Marketing Adrienne Loffon as a BFF and raised enthusiasm over a table covered with smartphones, watches and headphones. (Osterloh had passed in the meantime for the handshake-Quick-back-pat combo.)

Lofton, who looked like a hip in a denim-tuxedo jacket, couldn’t make the marketing talk that it is casual, though.

Instead, he suddenly felt that we were watching one of these old TV channels hugging the house, such as QVC or HSN, where sellers flashing for any product is in front of them and you can see sales numbers grow with each compliment.

LOFTON: “We get the best smartphone in the world and upload our own game with 10. It’s powerful. It is fast and we feel the satin finish on the edges and the camera bar.”

Fallon: “Oh, silky!”

LOFTON: “See what I’m saying? The design of aesthetics is incredible and is a pixel. So the camera is incredible. And the colors, we believe – look at this palette. We believe that these colors are sexy as hell. ”

Fallon: “Well, keep it. It’s Wednesday afternoon. Let’s keep it PG.“

The hit. The absolute crust.

Later in the case, other stars came in for their moments, both vibrant and pre-registered. Jonas Brothers made a music video with a Pixel phone, which played at the end of the event.

Only some of the Celeb interactions felt natural. Cooper met himself, as in his own interviews. The conversation with the photographer Andre D. Wagner It was also a brief moment of authenticity, as he talked about his art and technique.

It is understood that Google would like to differentiate itself from the form of Apple events to draw attention to its own hardware and software progress. But what are technological announcements about if not for people who are interested in technology? If Google is trying to get to the enthusiastic technology, it doesn’t have to do so. Just have to take his phones in the hands of the creators that people really watch, as well as Marques brownlee. (Which, fortunately, this concludedalso.)