Google is developing a feature powered by AI operating with AI to all users in the United States, the company announced on Wednesday. The technological giant also enhances Google Search’s AI feature, bringing the Gemini 2.5 Pro to the search experience and introduces deep research capabilities.
The new business cable uses AI to invite local businesses on your behalf to collect information about availability and pricing. The idea behind the feature is to help you access information without having to pick up the phone and talk to someone.
Google began to try the operation in January with users who chose the company Search laboratories Experiments.
To get started, you need to look for something like “pet groomers near me” and you will see a new selection in the results to “invoice the AI control”. From there, you answer a few questions to get information about appointments and services from different local businesses. For example, you will be asked what kind of pet you have, what services you need and when you need the service.
A Google spokesman told TechCrunch in an email that each call to a business begins by announcing that it is an automated system called by Google on behalf of a user.
It is worth noting that Google faced a reaction a few years ago For a similar feature that covers businesses that simulate human speech, as some users were concerned about the fact that the company was misleading people to believe they were talking to another person. After reaction, Google said AI would be recognized as a robot when placing these calls.
The new business cable begins to grow to all search users in the United States, with higher limits for Google Ai Pro and AI Ultra subscribers.
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Google is also Supercharging Mode AI, Google search feature that allows you to ask complex and multilevel questions via an AI interface, with Gemini 2.5 Pro for Google Ai Pro and AI subscribers. The technological giant says the model is superior to advanced questions of reasoning, mathematics and coding. Subscribers will be able to select the 2.5 Pro model from a drop -down menu in AI mode.
As for the new “deep search” feature in AI mode, Google says it will save subscribers by making hundreds of searches and issuing reasoning in different information to create a complete and fully mentioned reference within minutes.
Google notes that deep searching is useful for a thorough research on jobs, hobbies or studies. The company says it is also useful in cases where you make great life decisions, such as buying a new home or seeking help with an economic analysis.
Since its release earlier this year, Google has created AI feature with additional capabilities as it continues to undertake popular services such as AI embarrassment and Openai’s chatgpt search. For example, Google last month made the opportunity to have a vocal conversation with AI. In May, Google introduced an AI shopping experience to allow you to see visual products and other instructions powered by AI that utilizes the product data.
