based in Bengaluru Quicklyis helping to bring India’s largely informal domestic aid market online. As daily bookings increase and the city’s footprint expands, investors are opening their wallets.
The startup said Tuesday it raised a $25 million Series B round led by Epiq Capital, valuing the nine-month-old company at $100 million. That’s more than double its valuation of $45 million in August 2025 and more than eight times its $12.5 million level when it came out of stealth in May. Existing investors Glade Brook Capital, General Catalyst and Bain Capital Ventures also participated, bringing the total funding to approximately $40 million.
Pronto offers fast, structured services for everyday chores — from mopping to dishwashing — promising trained, verified professionals on demand.
The startup says it can send workers within about 10 minutes to many of its micromarkets (serviced locations within the cities it operates in), placing the service closer to fast commerce than traditional home services. Each worker — whom the company calls a “Pro” — undergoes in-person training and background checks before taking bookings, and is assigned structured shifts designed to provide more predictable income than the informal arrangements common in the industry.
Pronto now handles 18,000 bookings a day, up from about 1,000 a day last year, founder Anjali Sardana (pictured above, center) said in an interview. The median time between a customer’s first and second booking is just two days, he added, with the top 10% of platform users making nine or more orders a month. Sardana said the startup is targeting 70,000 daily bookings by June.
The startup has also moved quickly to expand its geographic footprint, expanding from one city to 10 — including Delhi NCR, Bengaluru and Mumbai — and from five to more than 150 micro markets in the past seven months, Sardana said. However, most of the activity remains concentrated in a handful of markets, with the National Capital Region, which includes cities around New Delhi, accounting for about half of total bookings.
Sardana said Pronto has barely begun to tap into India’s domestic services market, mostly offline, where most hiring is still done through informal networks. “I still think 99.99% of that market is completely offline,” he told TechCrunch. “In total, less than 100,000 people use a service like this today, while tens of millions of households rely on offline settings.”
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Market research supports this. The overall household services sector, according to Redseer Strategy Consultants reportvalued at around ₹5,100-5,210 billion (around $56–57 billion) in 2025. However, online penetration was less than 1% of net transaction value, highlighting how deeply entrenched word-of-mouth channels remain. However, the online segment — currently small — is projected to grow at a compound annual rate of 18-22% by FY 2030 as rising incomes, urbanization and demand for reliability and convenience push more households to try digital platforms.
Creating a workforce
Pronto currently works with 4,500 active professionals on its platform, about 99 percent of whom are women, Sardana said. Workers who complete about 20 days of shifts a month earn an average of ₹23,000 to ₹25,000 (about $251-$273), he added. Monthly employee retention is over 70%. Even so, demand continues to outpace the influx of new workers, with bookings growing about 20 percent each week, the founder said.
Pronto’s financials continue to evolve as it expands into newer markets. Sardana said the company is seeing “very positive green shoots” in its older micro markets in Gurugram, where contribution margins have turned positive, although the newer markets remain in investment mode.
Sardana told TechCrunch that Pronto has burned through about $8 million to date and now has about two years of runway after its last fundraising.
Pronto plans to deploy the new capital primarily to onboard more professionals, deepen its presence in existing markets and expand into new cities, Sardana said. It is also piloting new offerings such as cooking, car washing and dog walking, and exploring additional categories including hairdressing services. For now, though, basic tasks — like sweeping, mopping and dishwashing — remain the platform’s most used services.
The startup operates with a core team of about 60 employees, including about 15 to 16 in engineering, product and design, while marketing remains lean with a small branding and performance team, Sardana said.
The competition
Pronto operates in an increasingly hot segment of India’s home services market, alongside competitors such as Snabbit and publicly traded Urban Company. Snabbit raised $30 million in late October at a $180 million valuation — more than doubling in five months — and was mentioned about 830,000 orders in February, up from about 500,000 in December. Urban Company, meanwhile, said its platform surpassed 50,000 daily bookings in February.
Sensor Tower data reviewed by TechCrunch suggests that Pronto’s daily active users grew about 37% to about 101,000 from late January to late February, compared to about 30% growth for Snabbit to about 93,000 daily users over the same period.
Sardana said Pronto remains focused on quality of service as competition intensifies. “At the end of the day, customers will come to the platform that provides the highest quality of service,” he said.
