Meta continues to target the creators in the days that followed the US Tiktok ban. In addition to paying Tiktok creators Great bonuses to publish rolesInstagram announced On Wednesday it introduces new ways for creators to better understand how they make their short videos. The platform introduces additional measurements that allow creators to see which content is best resonates with their audience.
The social network launches a new measurement called “Rate View” that allows creators to see what percentage of their fans and non -fans continue to watch their video after the first three seconds. Instagram notes that the first seconds of the rollers are the most important, because if you draw the viewer’s attention immediately, they will continue to watch the video.
Instagram also adds a measurement of “projections over time” that shows the creators how many views that their cylinder has received so far compared to the average views that normally exceed the same period. Creators can break these views between fans and non -fans.
In addition, Instagram will start giving creators more tips to understand if their wheels perform better or worse than usual. The company believes this will allow creators to see what types of content will have the most views.
For example, Instagram may encourage you to create more wheels that are similar to what has taken significantly more views than your standard content. Such a notice can read: “This cylinder makes great! It took 20% more views than your recent wheels average. Create more wheels like this.”
In addition to bonuses, Instagram is trying to entice Tiktok’s creators on its platform with promises of content and support agreements for the development of their communities. While Tiktok is online in the US after dark for 12 hours last week, the Bytedance video network network is still missing from app stores, giving opponents such as Instagram the opportunity to benefit from its suffering.
