Indian vibe coding platform Cropper it launched just eight months ago and now says it’s generating an annualized run rate of more than $100 million, thanks to growing demand from small businesses and non-technical users.
The startup on Tuesday said it doubled its annual run-rate revenue to $100 million last month and now has more than 6 million users worldwide in 190 countries, of which about 150,000 are paying customers. Emergent claims its users have built over 7 million apps on its platform.
Almost 40% of Emergent’s users are small businesses, and about 70% have no prior coding experience. People mostly use the platform to digitize functions previously performed in spreadsheets, email or messaging apps and to build custom software, co-founder and CEO Mukund Jha told TechCrunch.
Emergent’s rapid growth comes as interest in “vibe coding,” or the use of artificial intelligence to code software, is exploding around the world. Demand appears to be driven primarily by non-technical users who want to build production-ready applications using natural language and artificial intelligence agents, although many developers have turned to using such platforms to reduce their workload.
The startup competes with Replit, Lovable, Rocket.new, Wabi and Anything among others.
Jha said most users at Emergent build business-facing applications, such as custom CRM, ERP, and inventory and logistics management tools. About 80% to 90% of new projects focus on mobile apps, reflecting the demand for software that can be developed quickly and used on the go.
Emergent generates revenue through a combination of subscriptions, usage-based pricing, and development and hosting fees, Jha said, adding that all three segments are growing rapidly and that the company’s gross margins are improving every month.
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“Growth is accelerating,” Jha told TechCrunch. “As the models and platforms improve, we’re seeing a lot more users succeed.”
While usage today is dominated by consumers and small businesses, the company has begun testing an enterprise offering and is running pilots with “a small number of customers” to better understand security, compliance and governance requirements, Jha said.
The US and Europe account for about 70% of Emergent’s total revenue, though India is the startup’s next largest and fastest-growing market, supported by local pricing that has driven adoption among small businesses.
Emergent on Tuesday also launched a mobile app for iOS and Android that lets users create apps and publish them directly to Apple’s App Store and Google’s Play Store. The app is currently in testing, though its users have already created more than 10,000 apps, the startup said.
The app allows users to type text messages or chat with AI using voice to build apps, websites or platforms. The startup noted that users can also switch between the mobile app and the desktop version without losing context or progress.
Jha said the mobile launch reflects the platform’s asynchronous, agent-based workflow, where users assign tasks to AI and return later to check progress. With a growing share of users already accessing the platform through mobile browsers and a large percentage of apps being built for mobile use, he said extending those workflows into a native app was a natural next step.
The San Francisco-based startup with an office in Bangalore gained attention in January after raising $70 million in a funding round jointly with SoftBank Vision Fund 2 and Khosla Ventures, less than four months after closing a $23 million Series A round. The funding tripled Emergent’s valuation to $300 million.
