What if you could outsource your doomscrolling? This is the principle behind the new startup Noscrollwhich offers an AI-powered bot that can browse your social media feeds, news sites, and other online conversations, then text you when something important happens.
“No food, no brainwave, no rage.” is reading Noscroll’s pitch to users. just a signal.”
The concept itself is pretty simple — it’s a bot that reads the web for you. But for it to work, there’s a lot that needs to be done under the hood.
Nadav Hollander — previously CTO at NFT marketplace OpenSea after selling his decentralized finance startup to the company in 2022 — said he built Noscroll because he found himself in a love/hate relationship with X. He was taking time off after leaving his job at OpenSea and spending a lot of time on the social platform.
“It’s incredibly entertaining and really informative in ways that you just don’t get from mainstream media,” Hollander told TechCrunch. “But it’s so culturally toxic, and it’s just really upsetting to read,” he said, comparing it to the nutritional equivalent of fast food. “You just feel awful after that.”
Hollander said he wanted to exit the app without losing news and content. This inspired him to build Noscroll, which was released to the public just a few days ago.
To get started with the service, simply send a message to Noscroll AI agent directly at (415) 718-4828 and sends you a link to connect your X account to the service. This authentication provides Noscroll with information about your preferences, bookmarks, and the accounts and posts you follow.
The bot uses a variety of off-the-shelf AI models that work with the company’s proprietary infrastructure. The models have been customized with many prompts, so the bot has its own unique voice and communication style.
You can chat with the AI agent in natural language, telling it what kind of news or topics you want to watch, and what you don’t care about. He will then prepare a sample summary.
To work, the AI pulls information from beyond X, including news sites, blogs, Reddit, Hacker News, Substack, and more. It can even tap into things like research papers, local policies, or any other sources you might need. (You can also suggest specific sources if you want to make sure it checks something.)
Then, instead of spending your time scrolling through endless social media feeds to stay updated on the news you care about, Noscroll will send you news analysis via text at whatever pace works best. For example, a casual user might want to receive a weekly update on a topic, while a news junkie might want texts several times a day.
These summaries are essentially a collection of news links along with a short AI summary of the article. If you want to know more, you can click on the links to open them in your preferred web browser and read the article in full.
You can also reply to the AI bot to ask questions and have conversations about the news you’re reading, just like you could with other AI chatbots. Alternatively, you can add it to a group chat or Telegram group to let others engage with the service. (We’re told other chat apps will be supported later.)
The bot also knows when there is breaking news worth seeing right away and will text you when it does.
the sample lot sold it for me. registered pic.twitter.com/knq4qYmtBN
— Alex Kwon (@startupoppa) April 22, 2026
Over time, the AI learns what you’re interested in and uses that to better curate the types of information it sends you, the company claims.
While the bot currently costs $9.99 per month to use, it will send you a sample news recap for free so you can customize it to your interests and try it out for seven days. You can cancel the subscription at any time. Hollander notes that Noscroll may experiment with variable values in the future.
While there’s an obvious use case for those in the tech industry struggling to keep up with the constant flow of daily AI news and updates, Noscroll isn’t limited to tech. You can watch almost anything: reality shows, your favorite band, the local news, your friends’ posts, your unread newsletters, or anything else you find interesting.
Hollander was surprised to see how people are using it outside of technology.
“People [are] following really niche news from the anime industry and local restaurant openings in Kyoto,” he says.
Users try to stay on top of job listings, track layoffs, and more. Journalists have also taken advantage of the tool to track things like local politics and events.
“I think the archetype that was interesting is anyone who has a professional need to be very online and monitor things very closely. It’s very helpful to have a deputy who does that for you at whatever pace,” he adds.
The AI bot has seen rapid adoption, he says, and has already attracted investor interest. Hollander, who built the bot with his friend, an open-source developer from the crypto world who only says his username @z0age to X, says the two have yet to decide what to do with the incoming attention.
Noscroll is available for trial Noscroll.com by clicking the “Send a message to your agent” button.
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