Meta publicly released a new version of Muse Spark on Thursday, a multimodal artificial intelligence model designed for representational coding that aims to compete with similar products offered by OpenAI and Anthropic.
Spark 1.1, the first version of which announced in Aprilit can engage in multi-step reasoning and handle complex processes, manage digital workflows and develop new capabilities in enterprise systems, the company says.
Meta is a bit behind its competitors here. Anthropic and OpenAI have offered similar models for some time. But that doesn’t mean Meta’s market entry isn’t a threat.
An ongoing source of competitiveness in the AI industry remains cost of ownership, and Meta appears to offer a competitive price. Reuters states that the company will charge $1.25 per million tokens to enter and $4.25 per million tokens to exit. This puts it in line with (though slightly above) Anthropic’s Claude Haiku 4.5 and OpenAI’s GPT-5.6 Luna.
Driving Meta to users is Spark’s ability to handle heavy agent workloads, debug and help with large code migrations — the kind of automation that businesses are increasingly turning to AI companies to provide.
“Muse Spark 1.1 delivers exceptional performance for personal tasks that require design and orchestration across a range of external applications and services,” the company he wrote in a blog post.
Meta has released a handful of basic AI models over the past few years. The launch of the Muse Spark was apparently important enough to compel CEO Mark Zuckerberg to publish at X for the first time in three years. Zuckerberg’s last post was in July 2023, around the time the platform was renamed from Twitter to X.
In his post, Zuckerberg called Spark “a powerful agent and coding model at a very low price,” noting that the model was “stronger in agent performance, tool use, and compute use.”
Zuckerberg also noted that “more are coming soon” — implying that the company plans to release additional models.
It’s been a big week for AI announcements — particularly for Meta, which also unveiled a new AI image generation model on Tuesday, called Muse Image. Other releases this week include a new version of Grok from SpaceXAI and a new model family from OpenAI, GPT-5.6, which also dropped on Thursday. Suffice to say, competition in the AI industry is as healthy as ever, and companies looking to stand out from their peers have their work cut out for them.
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