Meta announced on Tuesday that it is launching a new line of smart glasses dubbed Meta glassesstarting at $299. These glasses are made in collaboration with EssilorLuxottica, but unlike the tech giant’s other smart glasses, they don’t carry the Ray-Ban or Oakley branding.
Meta glasses are available in many countries from today in various color and lens combinations.
Meta continues its push into wearables as competition in the space heats up. It is worth noting that Meta and EssilorLuxottica are the biggest players in the space, with an estimated market share of more than 80%, according to data from Counterpoint research.
The Meta Glasses don’t have a screen, but come with a camera and personal speakers. There is a dedicated button that by default activates the Meta AI assistant, or you can customize the button to launch a specific function.
Meta claims these new glasses have over eight hours of battery life, and the on-the-go charging case provides up to 40 hours of additional use.
The first pair of the new glasses, called the ‘Meta Adventurer’, have a rectangular shape and are available in standard and large sizes. The “Meta Fury” frame is boxier, similar to popular men’s glasses styles. Most notable are the “Meta Glasses by Kylie”, which feature a slim oval frame designed in collaboration with American model Kylie Jenner.
Meta says the Meta AI assistant in these new glasses can answer questions about everything from sports scores to local restaurant options, can understand what you’re looking at, and can help you manage your day-to-day life.
The company said these screen-less glasses will soon support Pedestrian Navigation, which provides turn-by-turn directions for walking. Meta is also adding support for 14 new languages for the live translation feature, including Japanese, Chinese (Mandarin), Hindi, and Korean.
Meta’s new line of smart glasses comes a week after Snap unveiled the Specs, its long-awaited consumer smart glasses, with a hefty price tag of $2,195.
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