Peacock is clearly betting on two things: AI and mobile-first entertainment.
Based on what the streamer previewed at a press event yesterday, Peacock’s mobile app is going to look a lot more like a combination of TikTok, a casual gaming hub, and a streaming service.
From an AI-powered “Bravoverse” vertical video experience narrated by a digital avatar of TV host Andy Cohen to vertical NBA live streams and mobile games, Peacock has many new features designed to make viewers on their phones even more entertained.
The biggest reveal was a new movie called “Your Bravoverse,” aimed at viewers deeply immersed in the fandom of Bravo, home to addictive reality shows like “The Real Housewives” and “Vanderpump Rules.”
The feature pulls short-form clips from over 5,000 hours of Bravo footage and stitches them together into personalized playlists. The best part (arguably) is that your guide will be a creative AI avatar of Andy Cohen, the famous reunion host for “The Real Housewives” franchise.
Users will begin the experience by selecting their favorite Bravo shows and iconic moments. From there, the AI creates a personalized clip stream. Cohen’s avatar then acts as a narrator, introducing moments, connecting stories and even showing new shows viewers may not have watched yet.
Behind the scenes, Peacock says the system uses computer vision to identify key stories and moments throughout his library. AI agents trained on Bravo fan behavior help determine what viewers are most interested in, while the platform stitches clips together across seasons and franchises. The result, according to Peacock, is more than 600 billion possible viewing variations.
If Peacock wanted a passionate fan base to test his AI storytelling, Bravo viewers might be the perfect audience. The franchise’s fans are famously devoted, and the reality show makes for the perfect bite-sized clips to boot. According to the company, the average Bravo viewer watches about 24 hours of Bravo content per month, with some of the most dedicated fans watching up to 75 episodes per month.
“Your Bravoverse” launches on mobile this summer, with living room devices expected later.
Additionally, Peacock is experimenting with new ways to watch live sports on mobile. The company announced that fans will soon be able to stream live games in a vertical format, supported by real-time cropping based on artificial intelligence and optimized for phone screens.
The feature will debut in beta during NBA games this spring. Users will find the vertical shows inside Courtside Livea mobile viewing feature Peacock introduced during the NBA All-Star Game 2026. Courtside Live allows viewers to switch between multiple camera angles alongside the main broadcast, creating a more immersive way to watch the action.
This builds on the short-form video feature launched last year. The feed shows clips from across Peacock’s catalog, including TV shows, movies, sports and news. This summer, the company plans to expand the feature by giving vertical video its own dedicated section in the app, a move clearly inspired by TikTok, Instagram Reels and YouTube Shorts, as streaming platforms increasingly compete with social media for viewers’ attention.
Peacock isn’t the only one exploring short-form video. Disney+ launched its own short-form mobile stream for US users on Thursday, featuring scenes and moments from its shows and movies. Netflix also said it plans to expand its short-form video capabilities to promote new original video podcasts.
This isn’t Peacock’s first experiment with AI, either. During the 2024 Summer Olympics, the platform introduced a genetic artificial intelligence recap which created personalized 10-minute summaries of the previous day’s events, narrated by an AI voice modeled after sportscaster Al Michaels.
The company is also expanding its mobile gaming lineup after introducing mini-games to the app last year.
The streamer is launching two new mystery games, Law & Order: Clue Hunter and Public Eye, both from AI gaming startup Wolf Games, co-founded by Elliot Wolf, the son of “Law & Order” creator Dick Wolf. NBCUniversal was announced a partnership with Wolf Games in October to create immersive games that involve collecting clues and using an AI assistant to help solve crimes.
Additionally, Peacock adds a daily trivia experience based on the iconic Jeopardy! game series. The title joins the app’s existing games such as Wheel of Fortune and Daily Swap.
All of these updates point to a larger strategy for Peacock. Instead of competing purely as a traditional streaming service, the platform is trying to reshape its app into something much more interactive. The change comes as the agency looks for new ways to drive engagement and growth.
While Peacock has recently added subscribers, the platform is still operating at a loss. Peacock has grown to 44 million subscribers, from a plateau of 41 million subscribers that lasted for three consecutive quarters last year. However, the streamer was mentioned a loss of $552 million in Q4 2025;
