Karamo Brown, famous for his famous conversations on Netflix’s “Queer Eye,” has jumped into the wellness and artificial intelligence space with his new app. Who. After spending a year and a half focusing on his own journey—from fitness and nutrition to meditation, sobriety, relationships, and personal growth—Brown wants to help others do the same.
Kē offers a number of features designed to support users, including personalized fitness programs that cover users’ existing workout equipment and schedules, as well as nutritional guidance by suggesting meal plans based on foods users have at home. Users have the flexibility to request adjustments to their fitness and meal plans through an AI chatbot, making it easy to customize their experience. Plus, each workout is paired with guided video tutorials to ensure proper form.
On the mental health front, Kē includes a meditation section with videos that target various emotions, helping users manage stress and anxiety. There’s also a community section for users to join support groups focused on shared experiences, such as sobriety or wellness discussions.
But what really sets Kē apart is the “AI Karamo” feature that allows users to chat with a digital version of Karamo. They can ask questions and get advice in real time, with his voice.
With AI startup support Delphi, the clone pulls from all kinds of material from Brown—such as interviews, podcast episodes, and other clips—to ensure that it represents him as authentically as possible. (Arnold Schwarzenegger also has his own digital clone with Delphi.)
“My best friend and sister to this day still talk to the AI clone when they can’t get a hold of me,” Brown told TechCrunch.
Brown’s new app reflects a larger trend where more celebrities are embracing AI. For example, stars like it Matthew McConaughey and Michael Caine have partnered with ElevenLabs to license their voices for digital copies.
However, many celebrities are publicly expressing their concerns and taking action against the rise of artificial intelligence, especially the unauthorized use of their likenesses and voices to create digital clones. There has also been some concern about fans forming one-sided emotional attachments to celebrity chatbots.
Brown emphasizes that Kē is not meant to replace real relationships. Instead, it is a tool that helps with personal growth and encourages people to seek real support when needed.
“If someone is struggling with a sensitive issue, it can direct them to the right resources and remind them to seek support from real people in their lives… At the end of the day, this is meant to be a tool to help people reflect, learn and grow, and it’s not a substitute for human connection,” Brown said.
When asked if there is a limit to the frequency of interactions with his digital clone, Brown replied: “People can talk to it as much as they need to. That said, the goal is not to keep users talking to the AI indefinitely. It’s designed to help people make progress in their lives.”
It also says there are safeguards in place to keep interactions safe, with a team of people overseeing the app. (However, users should be aware that using the AI feature means sharing their chat data with Delphi, so it’s smart to avoid revealing sensitive information.)
He adds, “When AI first started to become part of the conversation a few years ago, I was honestly quite skeptical. But the technology has evolved significantly, and what changed my perspective was how carefully companies like Delphi approached it.”
In the future, Delphi plans to introduce agent capabilities to Kē to perform tasks on behalf of users. For example, if the AI Karamo gives you advice on your workout routine, it might one day be able to go to the My Plan tab for you and adjust it on the fly.
Kē is now available at iOS and Android devices. Subscription costs $14.99/month after the 3-day free trial.
When you purchase through links in our articles, we may earn a small commission. This does not affect our editorial independence.
