Openai can invert the lesson on how it approaches copyright and intellectual property in its new Sora application.
Before the start of Sora this week, Reported Wall Street Journal That Openai had told Hollywood Studios and the agencies that they had to explicitly leave if they did not want to include their IP in a Sora -produced video.
Although it was only an invitation, the application quickly went to the top of the App Store charts. The most distinctive feature of Sora may be its “cameras”, where users can upload their biometric data to see their digital resemblance appears in AI -produced videos.
At the same time, users also seem to enjoy copyright laws, creating videos of popular studio characters. In some cases, these characters may even criticize the company’s approach to copyright, for example in a video where Pikachu and Spongebob interact with the deep Openai Sam Altman CEO.
In A post on the blog published on FridayAltman said the company is already planning two changes to Sora, first, giving copyright holders “more detailed control of character creation, similar to the Opt-in model for resemblance but with additional checks”.
The key word here seems to be “opt-in”, suggesting that Openai will stop users from creating copyright-protected videos unless the studios and other rights have actually given permission to do so.
“We hear from many beneficiaries who are very excited about this new kind of” interactive fiction fiction “and believe that this new kind of commitment will gain a lot of value to them, but they want the ability to determine how their characters can be used (including not at all).”
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Even with this new approach, Altman has recognized that there are possible “some extreme cases of generations passing through it”.
The second change he reported is some indefinite form of video revenue. The company has previously stated that its only plan to make revenue was to charge users to create extra videos during high demand periods and the posting of Altman’s blog seems to process this idea by recognizing “we should somehow earn the money to produce video”. He also suggests that revenue could be shared with the beneficiaries.
“Our hope is that the new type of commitment is even more valuable than the share of revenue, but of course … we both want to be valuable.”
