Spotify Wrapped is back. After last of the year widely criticized flop that included an AI podcast as its highlight, the streamer’s long-awaited annual review feature has returned to its roots. This year, Spotify is doubling down on what it knows works best: deep dives into your streaming data, creative experiences, messages from favorite artists, and other social features.
The company claims that Wrapped 2025 is the biggest yet, introducing almost a dozen new features in addition to its old standbys, such as top songs and artists. In addition, it offers greater visibility into user data than in previous years. For the first time, Spotify Wrapped adds a live multiplayer feature to compare listening data with friends.
Wrapped Party, Wrapped’s first live interactive experience, lets you invite up to nine friends to compare listening stats.
Also new this year, your Top Songs playlist will include the play counts for each of your top songs, so you can actually see how much time you spent with your favorite tracks.
Other standout features this year include an interactive Top Songs Quiz, a Listening Age feature and Wrapped Clubs, which match you to one of six unique listening styles.
The company believes these additions will not only bring back the personalized, immersive experience users have long come to expect from Wrapped, but take it a step further by making it more interactive than before.
In the Top Song Quiz, for example, you can try to guess which top song soundtracked your year before seeing the results.
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The new Wrapped Party interactive feature isn’t just about comparing your personal streaming data you’ve already received with your friends’ data, as that’s something people already do on social media. Instead, the feature presents unique data stories about your team, like who’s the “most obsessive fan,” the “early bird,” the most “selective listener,” or even something as cool as the “dinner table explanation,” meaning the person who listens to the most news podcasts.
Spotify says these prizes are dynamically updated every time you join a Wrapped Party, so no two sessions are ever the same — even if you run it again with the same group of friends.
The new Wrapped Clubs, meanwhile, will group you into one of half the listening styles, including “Soft Hearts Club,” “Club Serotonin,” “Full Charge Crew,” “Cosmic Stereo Club,” and more. You will also receive a role in the club based on the audition data. You might be a club captain if your listening choices fit closely with the club’s values, a scout if you’re always on the lookout for new releases, or an archiver if you listen to music from past eras.
Another feature, Listening Age, compares your music listening in 2025 to others in your age group. To calculate your age, the function takes into account the release years of the tracks you listen to the most. From there, it identifies the five-year period of music you engaged with more than other listeners your age.
As in previous years, you’ll see your top songs, top artists, top genres and, for the first time, your top albums. If you’ve engaged with audiobooks and podcasts, you’ll see metrics for those as well. Artists, writers and podcasters will have their own version of Wrapped just like before. And top fans will once again receive video messages from their favorite artists, podcasters and, now, authors.
You’ll also get a playlist of the year’s top songs, just like before.
What you won’t find in this year’s Wrapped is any feature that advertises being made with AI.
In a press conference on Tuesday, Spotify’s Senior Director of Global Marketing Matt Lukes admitted that the company received “a lot of feedback” about its AI-focused Wrapped experience in 2024, saying it was “a mix of positive and ‘more constructive’ feedback” despite the feature driving more engagement than in previous years.
“We take it all in. We use it as information, information, [and] inspiration for how we approached Wrapped this year,” he said at a press event ahead of today’s launch.
“What our users tell us about Wrapped means a lot to us, so it’s really informed how we’ve approached Wrapped this year. And what we’ve tried to create is the most creative, most innovative, most exciting Wrapped ever,” he added, setting the bar high for the 2025 edition of the now 11-year-old annual feature-in-review.
“We are the original and, we believe, still the best,” Luhks said.
However, AI was part of the Wrapped experience. While the company claims the overall experience wasn’t created with AI, it leverages an LLM (large language model) to add a layer of storytelling to Wrapped’s events and elements, and natural language summaries elsewhere in its experience, looking back at your data.
Spotify’s attempt to fix Wrapped after a notable stumble comes as the streamer faces increased competition from Apple, Amazon, YouTube and others, which have all released their own annual review features inspired by Wrapped.
“Everyone seems to have their own version of Wrapped. Now, there’s a lot of reviews, reruns and reruns out there, but we think Wrapped still sets the bar for those year-end recaps,” Luhks said.
Along with consumer experience, Spotify shared the year’s top artists, songs, albums, podcasts and audiobooks, with top winners including, respectively, Bad Bunny (top song and album), Joe Rogan (“The Joe Rogan Experience” podcast) and Rebeca Yarros (author of “Fourth Wing”).
