The captions, a video creation app for video creators that have secured more than $ 100 million in business risk capital with $ 500 million is rebuilt in the MirageThe company announced on Thursday.
The new name reflects the company’s broader ambitions to become an AI research lab that focuses on multimodal fundamental models specially designed for short -mold video content such as Tiktok, cylinders and shorts. The company believes that this approach will distinguish it from traditional AI models and competitors such as D-ID, synthesis and the first hour.
The reconstruction will also consolidate the company’s offers under an umbrella, gathering the flagship video platform that focuses on the flagship, the captions and the recently launched Mirage Studio, which serves brands and advertising production.
“The way we see it, the real AI video race has not begun. Our new identity, Mirage, reflects our enlarged vision and commitment to redefine the video category, starting with a brief video, through research and Frontier AI models,
The sales step behind the Mirage Studio, which began in June, focuses on producing brands to create short ads without relying on human talents or large budgets. By simply submitting a sound file, AI creates video content from scratch, with a background and custom AI Avatars. Users can also upload selfish to create an avatar using their resemblance.
What puts the platform, according to the company, is its ability to produce AI Avatars who have physical speech, movements and facial expressions. In addition, Mirage says it is not based on existing shots, voice cloning or lip synchronization.
Mirage Studio is available in the business plan, which costs $ 399 a month for 8,000 units. New users receive 50% from the first month.
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While these tools will probably benefit the brands that want to rationalize video production and save money, they also raise concerns about the possible impact on creative workforce. The growing use of AI in ads has triggered a reaction, as shown in a recent guessing advertising in the July Vogue version, which included a model created by AI.
In addition, as this technology becomes more advanced, the distinction between the real and the video deepfake is becoming more difficult. It is a difficult pill to swallow for many people, especially given how fast misinformation can spread these days.
Mirage recently dealt with its role in Deepfake technology in a blog. The company recognized the real dangers of misinformation, while expressing optimism about the positive potential of the AI video. He said that he had implemented moderation measures to limit abuse, such as prevention of counterfeiting and the requirement of consent to use similarity.
However, the company emphasized that “design is not a catch-all” and that the real solution lies in promoting a “new type of media education” where people approach the contents of a video with the same critical eye as the news titles.
