Luxthe startup and makers of the popular professional photography app Halide and others, enters the video. The team today announced plans to debut a new app, Kinowhich will arrive in about two months, which will allow iPhone users to work with video in a more professional capacity.
The news follows progress in downloading videos from the iPhone they allowed Apple to film their own press events using an iPhone 15 Pro Max along with other professional equipment. Recording artist Olivia Rodrigo also released a music video for her track “Get Him Back!” using an iPhone 15 Pro.
The Lux team further confirms that last fall’s launch Support video recordingof which co-founded Lux Ben Sandowski says it’s to video makers what RAW is to photographers, inspired the team to create the new video app.
“Since Halide launched in 2017, one of our top questions from users has been, ‘When are you going to add video capture?’ says Sandofsky in an announcement video. The company’s much-hyped Halide app originally capitalized on the iPhone’s RAW photo support to win an Apple Design Award and gain many fans, who are now clamoring for video support in Halide.
“I’m really excited to announce today: never. Halide will never be able to shoot video,” Sandofsky teases.
Instead, the company is developing a new app for this purpose called Kino. The reason for creating this as a separate app, beyond being able to monetize the feature as an add-on product, has to do with the use cases for the two products. Halide focuses on the professional photography market while Kino will focus on professional videography, so it will likely have a number of additional features that could lead to clutter if included in the Halide app.
Sandofsky says the team has a February deadline to ship it, as he is soon to become a father. So, he explains, “We thought it would be fun this time to take you on this crazy journey.”
This means that, rather than building in secret and followed by an explosive launch, the Lux team will take users behind the scenes of app creation as they weigh things like engineering issues and design issues surrounding Kino’s development.
Much more is still unknown about what Kino will include or exactly when it will arrive, but it’s likely to be another well-made app, considering the startup’s track record for iPhone photography.
