The revamp of GM’s technology staff continues in the software group

General Motors’ software team has now lost three top executives in the past month as the automaker — with its new chief product officer at the helm — combines its disparate technology businesses into one organization.

Baris Cetinok, senior vice president of software product management and services, is leaving the company effective Dec. 12, the company confirmed to TechCrunch. CNBC was the first to report the departure.

Dave Richardson, senior vice president of software and services engineering, and Barak Turovsky, who was hired in March to head automotive artificial intelligence, also left last month. Cetinok and Richardson joined GM in 2023. All three had deep experience in technology, with stints at various tech companies including Apple and Google.

The departures come several months after GM hired Sterling Anderson to a newly created Chief Product Officer position. Anderson’s role puts him in direct contact with and management of nearly every department related to GM’s vehicle development.

Anderson, an autonomous vehicle industry veteran who reports to GM President Mark Reuss, leads the vehicle product management and manufacturing, battery and software and services teams. The goal of the position is to oversee the entire lifecycle of GM’s portfolio and include hardware, software, services and user experience.

The departures are part of a restructuring within GM that is supposed to remove silos within the business and better integrate how software is developed and deployed in the company’s cars, trucks and SUVs. Instead of separate teams, each with overlapping roles, the plan is to integrate hardware and software engineering, AI capabilities and global product into one organization, according to a series of statements covering each executive’s departure.

As Anderson reshapes the organization, he’s also bringing in new talent. Cristian Mori, who has been at Symbiotic, Rivian and Boston Dynamics for the past five years, has been hired into a new role to lead robotics. While GM has a manufacturing engineering team that develops automation and robotics, there has never been a specific chief robotics role that would fall under Anderson’s organization.

GM hired Behrad Toghi, who previously worked at Apple, in October to head artificial intelligence. The company also hired Rashed Haq as vice president for autonomous vehicles. Haq spent five years at Cruise, the autonomous vehicle company that was acquired and later closed by GM, as head of artificial intelligence and robotics.