With tiktok yet Facing the possibility of banning the US, the popularity of the brief -form video content continues to grow. The last company to enter this space is TEDThe non -profit known for the TED talks with prominent personalities such as Bill Gates, Elon Musk, Jeff Bezos and the late Pope Francis.
On Wednesday, the company announced the new Short-Form video feature, aptly called “Ted Shorts”. The operation has been gradually released to users since the beginning of May.
Available in both iOS and Android Devices, TED shorts can be found in the middle of the navigation line. By pressing the button, users are transferred to an aggressive vertical power supply that has short TED talks and other original content. Users can like videos, leave comments and share with friends.
Ted worked with BiteA non -code for genetic video experience, to supply the Tiktok type. As Genain explained to TechCrunch, TED’s new food will be personalized with AI, limiting a video selection based on factors such as personal interests, topics that tend and other signals to the surface of the most relevant content for each viewer.
Ted Shorts is one of the most notable additions to the application, which has not seen significant information in its 15 -year history. Since its release in 2010, the application has mainly served as a destination for users to access TED talks and other content through their mobile devices, such as educational cartoons and 26 podcasts covering various issues such as business, climate and health.
The new feature offers a way for users to discover the main points of their favorite speakers before committing to a full video. This is also the first time users can work together in the TED application, promoting a community sense that may have been missing before.
Ted already has a meaningful follow -up YouTube (26.1 million), Tikitok (2.8 million), Instagram (8.1 million) and other social media channels, indicating demand for short video content.
The start of TED shorts comes at a critical time, as the application seeks to enhance its growth. The head of the product Tricia Maia tells Techcrunch that the application was frustrated “for several years”, which influenced monthly active users and annual growth measurements. According to Appfigures, the application was received 1 million times in 2024, a 17% decrease compared to 1.2 million facilities in 2023.
To date, the company has more than 30 million applications worldwide.
TED joins a growing number of companies adopting short -mold video content, as platforms compete for users’ attention. Earlier this month, Netflix revealed that it is experimenting with a brief video flow for mobile app.
Meanwhile, Tiktok faces a possible ban in mid -June, though President Trump Plans to extend the deadline For the third time, as negotiations on negotiations continue. If US users lose access to Tiktok, they could look for alternative platforms, and TED hopes to turn to what he thinks are higher quality content compared to other applications.
“In a time of fragmented attention, people are actively looking for more careful, less overwhelming ways of connecting with new ideas and between them,” Maia said. “[TED Shorts] It is our antidote to the algorithm fatigue and low quality content. ”
The company plans to continue to evolve TED shorts over time to meet the needs of users, while exploring new ways to boost community building.
Maia added: “We will explore ways to add new characteristics of the community and expand community -based features to other TED platforms, such as our website … This could expand beyond the video and mobile to a community involvement experience, where our audience can not only be able to watch video Global issues. ”
