It’s not uncommon for people to take pictures of dating profiles and send them to their friends and loved ones, either to get comments or to let them know who they’re seeing that weekend. Now, Tinder users can share their date plans right from within the app thanks to a new feature called “Share My Date.”
Tinder announced Monday that users will now be able to send a link that includes details about their upcoming date, including their name, meeting location, match date and time. There is also an option to type a note at the bottom. Links can be sent up to 30 days before the day of the date and are editable so users can update the details whenever they want.
Share My Date links are visible to every recipient, including non-Tinder users. Friends with a Tinder account can see the match’s full profile, but cannot interact with it, including messaging the match. Non-users see a limited version of the profile in their browser, only being able to see the match’s photos, name and age, a Tinder spokesperson explained to TechCrunch.
Like Tinder’s Matchmaker feature, which allows users’ friends to suggest potential matches, the Share My Date link expires after a certain period. This is to discourage people from sharing on social media, the spokesperson told us.
The new feature was inspired by Tinder user data — 51% of singles under 30 tell their friends about their date details in advance.
“At Tinder, we continue to release new features that aim to create a fun, safe and respectful experience for everyone,” said Tinder CMO Melissa Hobley. “Discussing plans with friends and family is a time-honored ritual appointment. Share My Date streamlines this basic information sharing so singles can get straight to the exciting part, from figuring out what to wear to preparing conversation topics.
In the coming months, the new feature will roll out in the US, UK, Australia, Canada, France, Spain, Italy, Netherlands, India, Germany, Ireland, Japan, Brazil, Singapore, Switzerland, Mexico, Korea, Vietnam and Thailand.
The launch of “Share My Date” comes at a time when dating apps are growing slowly. Last January, there were only about 12.7 million installations in the U.S., a 2.38% increase compared to a nearly 16% increase the year before. In the fourth quarter 2023total Tinder paying customers fell 8% year over year to 10 million.
Parent company Match Group — which owns Tinder, Match, Hinge, OkCupid, PlentyOfFish and more — is set to report earnings for the first quarter of 2024 on Wednesday, May 8.
