Tinder hopes to reverse the ongoing reduction in active users by turning to AI. In the coming quarter, the dating application that belongs to the race will develop new AI features for discovery and matching. The addition aims to offer tired singles an alternative to the “Swipe” that has determined the dating application in its previous days and influenced an entire industry to adopt the gesture as the standard.
In the issuance of the Q4 profits, the company noted that the recommendations that had been resolved by AI would provide more “personalized and exciting races”. The CFO Gary Swidler told investors about calling Q4 profits that the Ai-Driven match will give users “something different from swiping” as a way to meet.
However, he clarified that AI’s match would be a supplement to fly, not a replacement.
“We want to see a significant number of people dealing with this trait and try it … We also want to see improvement in quality races,” Swidler said. “We want to see that the product really delivers to people in terms of improved quality matches that will improve the perception of the product, which will help us promote users’ growth.”
Also mentioned in the call was another AI feature, the AI Photo Finder, which helps users to choose the best profile photos for dating profiles. Started last year.
AI -powered additions come at a difficult time for Tinder and the dating applications industry as a whole.
Over time, young singles have grown up tired of online datingthey say no longer feels spontaneous and fun and instead it looks like more like a job. In the midst of worries about safety and privacy, bad behavior by fellow applications dating applications and the realization that these applications had presented an illusion of choice when, in fact, their potential for racing were more limited, Consumers abandoned Tinder and others back.
During the call, the company admitted that the global development of Tinder users was still in decline.
In October, the monthly active users of Tinder (MAUS) decreased by 10% annually, a number that only increased to reach a 9% reduction in the next two months.
The application then saw MAUs decrease “about 8%” in January, which the performers tried to return as a positive signal.
Tinder’s immediate revenue also lost The company’s internal guidance, which amounts to $ 476 million, below the $ 480- $ 485 million forecast range.
“I would love to see us go back to growth, but I think we must first take the baby’s steps. We need to develop these product initiatives, see them drive improved trends in users,” Swidler said about new products , including Discovery and AI match features. The company also plans to make its characteristic “friends of the common” features of the broader accessible.
As part of its effort to correction of the course, the racing team was named The co -founder of Zillow Group Spencer Rascoff as the new CEO.
Rascoff talked about AI fueled online dating, saying that he believed that “this Cambrian explosion in AI is going to allow the racing team to have the same operational inclination that the desktop from the desktop to the mobile created for Our category and other categories 10 years ago – when the mobile surpassed the desktop. “
This is the bet.
He showed other mobile consumer applications such as Tiktok, Instagram and Snapchat that benefited from AI features in terms of both commitment and maintenance, adding: “I see the same potential for us.”
While Match matches may be optimistic, it is clear that the dating applications market is head of change.
Beyond Tinder reductions, the company Lost estimates in Q4 With 82 cents per share, under the expectations of 84 cents. Although it delivered revenue, bringing $ 860 million a quarter, above estimates, too represented a decrease of 0.7% on an annual basis. In Q1 of 2025 leadingThe company said it was planning for revenue of $ 820 million to $ 830 million, under 3 to 5% annually, thanks to Tinder’s negative trends.
