Caller ID company Truecaller has launched eSIM services for travelers. The launch comes as the company aims to strengthen its balance sheet and diversify its business amid declining advertising revenue.
The company said its plans will range from 1GB in 7 days to 20GB in 30 days. Initially, the launch will make the eSIM product available in 29 countries.
The list includes Italy, Sweden, Spain, France, Germany, Poland, Portugal, Romania, Netherlands, Belgium, Ireland, Austria, Finland, Czech Republic, Denmark, Hungary, United States, United Kingdom, Australia, Canada, New Zealand, Switzerland, Norway, Chile, Indonesia, Malaysia, South Africa, Egypt, Egypt and
Notably, the company’s biggest market, India, is missing from the list. This is likely due to the country’s strict telecom regulations. Previously, the country was blocked Airalo and Holafly for fraudulent use concerns.
Truecaller said it is partnering with global mobile connectivity provider Telna and telecom software provider Telness Tech to operate the eSIM platform.
Where there are other eSIM providers like Airalo, Holafly, Roamless and NordVPN’s Saily, Truecaller believes that its existing user base of over 500 million will prove beneficial in acquiring new users.
“The starting point is different from other players in the category. They had to build their audience from scratch. We offer a travel eSIM within our app that over 500 million people already use and trust every month,” Truecaller CEO Fredrik Kjell told TechCrunch via email.
“These are established relationships, with a large number of people using Truecaller for many years. This changes distribution and pricing,” said Kjell.
Kjell also said that this is a strategic move for Truecaller that makes the app more usable for users. This comes at a critical time for the company. Last week, the company cut 70 jobs across multiple teams. In addition, it posted disappointing numbers for Q1 2026. Truecaller’s net sales fell 27% to SEK 362 million ($39.34 million) and advertising revenue fell 44%.
The company is leaning towards increasing subscription revenue with features like AI Assistant and Family Protection. In times when ad revenue is volatile, add-on services like eSIM could offer newer ways to make money.
As TechCrunch reported last year, eSIM adoption is growing thanks to travel and device compatibility. Investors are also interested in investing money in eSIM startups. Within the last 12 months, startups like Airalo, Unlimited, Kolet, eSIMoand Trully raised millions of dollars.
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