YouTube Create, Google’s standalone mobile app for creators that helps them produce short and longer videos, is expands to a wider set of markets after launching in beta testing last fall. The app was initially available on Android in the US and a few other select markets, but today it will be available in more than a dozen countries, including Brazil, Spain, Canada, Australia, Hong Kong and more.
With this move, Create will now be offered in a total of 21 countries.
The idea behind Create is to offer video creators an easy-to-use suite of free tools for creating videos on the go. Announced at YouTube’s Create event last September, the tool aims to address specific challenges creators face, such as editing videos and using creative tools like stickers, GIFs and effects. The app further targets TikTok, whose built-in creative tools and AR and AI filters have made it a popular choice for non-technical creators who want to experiment with videos but may lack editing expertise.
Image Credits: YouTube
With Create, users can upload clips, split and trim videos, use effects, and access royalty-free music to complement their videos. These songs, which are copyright safe, will also sync the beats of the song with the video clips, similar to TikTok.
Another popular tool, Audio Cleanup, leverages a denoising model to reduce background and ambient noise and improve the audio quality of user clips recorded on their smartphones.
There is also a built-in voice tool that includes automatic and editable captions, with various options for text formatting.
When users are done with their edits, they can publish directly to YouTube with a single tap.
Image Credits: YouTube
By offering a set of tools just for YouTube creators, the company hopes to capture more of the market that prefers to use stand-alone tools for video editing. For example, even though TikTok has a large library of built-in effects, many creators turn to ByteDance’s other creative app, CapCut, to prepare their TikTok videos. Create offers a similar feed for those who prefer to post to YouTube.
As of today, the Create app is available in new markets such as Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, Netherlands, New Zealand, Spain, Taiwan, Thailand and Turkey. It initially launched in the US, Germany, France, the UK, India, Indonesia, South Korea and Singapore.
