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You are at:Home»Transportation»Zoox Taps EX-BERPOOL Exec Startup for helping routing software
Transportation

Zoox Taps EX-BERPOOL Exec Startup for helping routing software

techtost.comBy techtost.com20 August 202503 Mins Read
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Zoox Taps Ex Berpool Exec Startup For Helping Routing Software
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When James Cox, the former Uberpool’s Ride-Share leader, left this company in 2019, the Silicon Valley giant had abandoned the autonomous growth of its vehicles and completely sold the division. While Uberpool had struggled to get restrained, Cox felt he had missed a huge opportunity: taking the core of Uberpool technology and applying it to robbery.

For the past five years, Cox has been making a small start -up called The Routing Companythat helps transit agencies to match riders with vehicles quickly and cheap. At that time the routing company helped organize 3 million trips to 13 US states and five countries.

But now, the routing company has landed on the first Robotaxi customer: Zoox.

The routing company announced on Wednesday that it has entered into an agreement with the company Robotaxi, which belongs to the Amazon. Zoox will buy a non -exclusive license for the technology of the routing company and will also bring five of the start engineers on the ship to “promote the effectiveness and scalability” of the Robotaxi newly established service.

Cox himself will become a senior adviser to Mike White, head of Zoox. But the former Uber executive will continue as CEO of the Routing Company. Any new technology that engineers are developing inside the zox will remain in the Amazon company. Companies refused to disclose the terms.

The agreement is the last example of the way in which roboting companies are increasingly looking out for help as they develop real world fleets. Waymo recently announced a series of operational partnerships with companies such as Uber and Avis. Last year, the starting of the NURO delivery reported the Simulation project on Foretellix supported by Toyota in an effort to reduce R&D costs.

“I am optimistic that this agreement allows us to escalate the positive impact of our technology in what will be a very quick expansion in the roboting area,” Cox told TechCrunch in an exclusive interview. Zoox, in a statement, also said that she believes that the new members of the team will help her on the scale. The company plans to bring the early overthrow program to San Francisco and offer paid public walks to Las Vegas later this year.

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Francisco
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27-29 October 2025

Cox said that the work done by the company he did with transit agencies was some of the “more rewarding and also provocative things I’ve ever worked on”.

But he said he was excited to start working with romance companies because of how fast they can move.

“I think the speed of technology placement and its advantages to more people will probably be faster on the autonomous side of the vehicle,” he said.

Cox believes that the best route optimization software is essential to building a large -scale robotoxicity network and said it is a “truly important but wild element of both the stack of AV and the stack shared with a ride,” Cox said. It is also very difficult to do right.

“Imagine playing chess in four dimensions, and the board is melting. The pieces are moving themselves and there was a cost for moving each piece – and you have to do it all in real time,” Cox said. “Any player does not take into account all this chaos in a lively way will always fight.”

autonomous vehicles EXBERPOOL Exclusive exec helping robbery routing software startup taps The Routing Company Zoox
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‘Ask YouTube’ Brings AI Chat Search to Video, Adds Gemini Omni to Shorts

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