In 2023, after nearly three decades as CEO of the company he founded, Robert LoCascio stepped down as CEO of LivePerson, the public company credited with pioneering online chat in 1997.
Genetic advances in artificial intelligence inspired his next project, which he calls “the highest bar” for technology: replicating human beings with their life histories and personalities. In 2024, he founded and self-funded Eternos, a legacy service that allows people to preserve their voices and stories about their loved ones after they die. Now, it has a new name and a modified mission.
The startup won significantly media attention after its first customer, terminally ill Michael Bommer, revealed how he worked with Eternos to create a digital copy of himself after spending 25 hours talking to Eternos about his life, interests and worldview.
Lo Cascio had set out to build a legacy business, but what surprised him was that most of the people who were considering using Eternos weren’t preparing for death.
Eternos developed the Human Life Model (HLM) — a framework that uses only an individual’s data, rather than generic LLM data, to capture their unique values, life history, and decision-making characteristics. LoCascio saw an opportunity to use this technology to help people create personal AIs for business and personal use.
The company announced Tuesday that it has rebranded as Uare.ai and raised $10.3 million in seed funding led by Mayfield and Boldstart Ventures.
“I started to realize that big models are taking our datasets and getting smarter because of us,” LoCascio told TechCrunch. “We don’t have to go down that path. You own the model and you can share it and monetize it.”
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The vision for Uare.ai is to be a scaling tool for creators and professionals. Since personal AI models possess the full expertise of the person, a digital replica can work to create content, manage customer interactions, and even run projects.
Once Uare.ai’s platform launches later this year, people will be able to start training their HLMs by answering Uare.ai questions about their lives using text, voice, and even video.
“The first part is to get a human life story. Where did you come from? Tell me a story about your childhood. What is the crossroads in your life when you were younger?” LoCascio said.
Uare.ai then asks the person to submit additional information about their life, including information about their occupation. “We combine the facts with this human life story and that gives us your model,” he said.
Unlike Character.ai and other chatbots, Uare.ai’s model won’t turn to generic LLMs to fill in the gaps about anything that doesn’t exist in HLM. “Our AIs will say, I don’t know if they can’t answer the question,” LoCascio said.
Uare.ai intends to generate revenue through subscription fees or receive a share of revenue generated by customers who earn income from their digital twins.
Another startup developing personal AI is backed by Sequoia Delphiwhich has attracted people with large followings, including Arnold Schwarzenegger, and enables others to interact with its reproduced knowledge via voice or text.
Navin Chaddha, managing partner at Mayfield, believes that Uare.ai stands out from competitors because it targets individual professionals such as CPAs. Plus, it has LoCascio, a very successful entrepreneur at the helm, he told TechCrunch.
