Limitless, the artificial intelligence startup formerly known as Rewind, has been acquired by Meta, the company announced Friday on its website. The company, which built an AI locket to record your conversations, says it will no longer sell its hardware devices and will maintain support for existing customers for a year.
Customers will no longer need to pay a subscription and will be moved to the Unlimited Plan for now. Other features will be removed, including the non-hanging “Rewind” software, which recorded users’ desktop activity and turned it into a searchable record.
The startup, founded by Brett Baycek and Dan Shiroker, its co-founder and former CEO Optimizingplanned to become an AI device maker last year, offering the Limitless locket for $99. The wearable could be attached to your shirt like a wireless microphone or worn as a necklace. The device is one of several AI hardware devices on the market, including another (not very welcome) Hanging AI known as Friend.
According to Limitless’ announcement, the company shares Meta’s vision to “bring personal superintelligence to everyone,” which includes building AI-enabled wearable devices. (Meta’s current focus is on AR/AI glasses, like the Ray-Ban Meta and Oakley Meta, and its lensed AI glasses, the Ray-Ban Meta Display.) Limitless said it will help bring that vision to life — which likely means supporting Meta’s existing products, not helping Meta add an AI pendant to its lineup.
The company hinted that the increased competition in the market has made it difficult for it to compete, especially as bigger players like OpenAI and Meta are also developing their own hardware devices.
“When we started Limitless five years ago, the world was very different,” Siroker wrote in the announcement. “Artificial intelligence was a dream of many. Hardware startups were considered unfunded, and a company that did both AI and hardware would be considered ridiculous. But today it’s different. The world has changed. We’re no longer working on a weird fringe idea. We’re building a future that now seems inevitable. We’re not alone.”
Meta was asked for comment on the acquisition, but had not been provided by the time of publication.
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Limitless will offer its customers a way export their data, the company said, or users can opt out delete their data through the application.
