Adobe on Thursday said it is acquiring Topaz Labswhich offers AI models for video and image enhancement and that it will make it part of its creative business.
Topaz Labs, who won an Emmy last year for its production technologyhas been around for over two decades, creating tools to enhance video and images. In recent years, the company has released its own models: Astra for AI video upscaling and Wonder for retouching and image enhancement. The startup has also worked a technology This makes it easier to run large video models on consumer-grade GPUs.
Adobe, which already offers some of Topaz’s tools in its Creative Cloud suite, said it will integrate Topaz’s models into its Firefly AI app as well as other parts of its image and video editing suites. Adobe said Topaz’s offerings will be available as standalone services through its website.
Deepa Subramaniam, VP of product marketing for Creative Cloud at Adobe, said that professionals who want to combine real-life video with AI clips can use Topaz products for tasks such as sharpening details, reducing noise or restoring archival footage.
“Topaz Labs brings deep expertise in optimizing large, complex AI models to run directly on the device, a capability that will enable Adobe to deliver faster, more responsive experiences to customers and make advanced AI more accessible and cost-effective for creatives. Additionally, Topaz Labs is trusted by professionals across the creative arts—from designers to email professionals.”
Adobe is in fierce competition with Blackmagic Design, Canva and DaVinci Resolve in the image and video editing space. Adobe has put artificial intelligence into all its applications and has also created an AI-centric media editing studio with Firefly. By acquiring startups like Topaz Labs, Adobe wants to prevent its users from turning to other software for video editing and enhancements, encouraging them to stay in its ecosystem.
Adobe said the transaction will close in the second half of 2026.
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