Google is completely revamping its search experience, and it doesn’t stop at YouTube. Like the rest of Google, YouTube’s search bar is infused with AI tools like “Ask YouTube,” a feature that’s supposed to give users a more sophisticated search experience.
“With Ask YouTube, you can make more complex search queries, like asking for advice on how to teach your child to ride a bike or find creator reviews of cozy toys to play before bed,” the company explained. “You can even ask follow-up questions to keep refining what you’re looking for.”
YouTube will collect short and long videos and generate a response.
US desktop Premium subscribers can start using this feature now through the optional YouTube Premium offers to test new tools.
The company also announced that it is adding Gemini Omni, Google’s new AI video model, to YouTube Shorts Remix and the YouTube Create app.
“Mixing with Omni offers a new way for users to create and build on each other’s imaginations,” YouTube wrote in a press release. “The model better understands user intent creating more consistent and meaningful storytelling, while also handling complex video and audio adjustments behind the scenes.”
Other companies, such as Meta and OpenAI, have met with mixed reception when pushing to use artificial intelligence in Shorts. OpenAI even shut down the social networking app Sora, where users could post and share AI-generated clips. But YouTube seems to be distributing this in a way that feels a little less front and center.
YouTube is also expanding similarity detection tool to creators aged 18 and over, which is supposed to help prevent creators from spoofing other people’s AI content. If a creator sees an AI video being misrepresented, they can request that the video be removed. Since this feature is just now being rolled out more widely, it remains to be seen how effective it is.
When you purchase through links in our articles, we may earn a small commission. This does not affect our editorial independence.
