Close Menu
TechTost
  • AI
  • Apps
  • Crypto
  • Fintech
  • Hardware
  • Media & Entertainment
  • Security
  • Startups
  • Transportation
  • Venture
  • Recommended Essentials
What's Hot

Anodot hack leaves over a dozen compromised companies facing extortion

Uber and Nuro begin testing premium robotaxi service in San Francisco

Vercel CEO Guillermo Rauch signals IPO readiness as AI agents drive revenue

Facebook X (Twitter) Instagram
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
Facebook X (Twitter) Instagram
TechTost
Subscribe Now
  • AI

    OpenAI has acquired AI personal finance startup Hiro

    14 April 2026

    Largest orbital computing cluster is open for business

    13 April 2026

    Anthropic restricts Mythos traffic to protect the Internet — or does Anthropic?

    12 April 2026

    Sam Altman responds to ‘inflammatory’ New Yorker article after his home was attacked

    12 April 2026

    Stalking victim sues OpenAI, claims ChatGPT fueled her abuser’s delusions and ignored her warnings

    11 April 2026
  • Apps

    Avec’s Tinder-style email app lets you swipe through your inbox

    14 April 2026

    Roblox introduces ‘Kids’ and ‘Select’ accounts for age-appropriate access to games and chats

    13 April 2026

    You can now edit your comments on Instagram

    13 April 2026

    Meta AI app climbs to No. 5 in App Store after release of Muse Spark

    12 April 2026

    StubHub to pay $10 million to settle FTC claims of ‘deceptive’ ticket pricing

    12 April 2026
  • Crypto

    British cryptographer Adam Back denies NYT report that he is Bitcoin creator Satoshi Nakamoto

    9 April 2026

    Hackers stole over $2.7 billion in crypto in 2025, data shows

    23 December 2025

    New report examines how David Sachs may benefit from Trump administration role

    1 December 2025

    Why Benchmark Made a Rare Crypto Bet on Trading App Fomo, with $17M Series A

    6 November 2025

    Solana co-founder Anatoly Yakovenko is a big fan of agentic coding

    30 October 2025
  • Fintech

    Cash app launches ‘pay later’ feature for P2P transfers

    3 April 2026

    Doss raises $55 million for AI inventory management that connects to ERP

    24 March 2026

    Despite stiff competition, Kalshi, Polymarket CEOs back $35m VC fund projections

    23 March 2026

    Amid legal turmoil, Kalshi is temporarily banned in Nevada

    20 March 2026

    Nominations for the Startup Battlefield 200 are still open

    19 March 2026
  • Hardware

    Amazon is ending support for older Kindle devices

    9 April 2026

    Intel signs Elon Musk’s Terafab chip project

    8 April 2026

    The Xiaomi 17 Ultra has some impressive extras that make taking photos really fun

    6 April 2026

    In Japan, the robot doesn’t come for your job. fills the one no one wants

    6 April 2026

    Peter Thiel’s big bet on solar-powered cow collars

    5 April 2026
  • Media & Entertainment

    X says he’s reducing payouts to clickbait accounts

    12 April 2026

    TechCrunch is headed to Tokyo — and it’s bringing the Startup Battlefield with it

    10 April 2026

    Spotify now allows everyone to turn off videos in its app

    9 April 2026

    As YouTube expands into TV, it sees more interactive video across all formats

    9 April 2026

    Tubi is the first streamer to launch a native app on ChatGPT

    8 April 2026
  • Security

    Anodot hack leaves over a dozen compromised companies facing extortion

    14 April 2026

    Booking.com confirms that hackers accessed customer data

    13 April 2026

    Convicted spyware maker Bryan Fleming avoids jail time on conviction

    12 April 2026

    The Trump administration plans to cut the cybersecurity agency’s budget by $700 million

    11 April 2026

    Russian government hackers broke into thousands of home routers to steal passwords

    11 April 2026
  • Startups

    Walmart-owned Flipkart, Amazon are squeezing India’s e-commerce startups

    12 April 2026

    This founder helped build SpaceX’s most powerful rocket engine. Now he’s building a “fighter for orbit.”

    12 April 2026

    Sierra’s Bret Taylor says the era of button-clicking is over

    11 April 2026

    After the data breach, the $10 billion startup Mercor is one month old

    11 April 2026

    What founders can learn from Anjuna’s layoffs and recovery

    10 April 2026
  • Transportation

    Uber and Nuro begin testing premium robotaxi service in San Francisco

    14 April 2026

    Slate Auto raises $650 million to fund its affordable EV truck plans

    13 April 2026

    TechCrunch Mobility: Who’s chasing all the self-driving talent?

    13 April 2026

    Slate Auto: Everything you need to know about the Bezos-backed EV startup

    12 April 2026

    Battery recycling company Ascend Elements files for bankruptcy

    11 April 2026
  • Venture

    Vercel CEO Guillermo Rauch signals IPO readiness as AI agents drive revenue

    14 April 2026

    Nvidia-backed SiFive hits $3.65 billion valuation for open AI chips

    11 April 2026

    How to make the Startup Battlefield Top 20 — and what each company gets regardless

    10 April 2026

    Collide Capital Raises $95M to Back Future-of-Work Fintech Startups

    9 April 2026

    VC Eclipse has a new $1.3 billion fund to back — and build — “natural AI” startups

    8 April 2026
  • Recommended Essentials
TechTost
You are at:Home»Transportation»Toyota wants hydrogen to succeed so much that it’s practically paying people to buy the Mirai
Transportation

Toyota wants hydrogen to succeed so much that it’s practically paying people to buy the Mirai

techtost.comBy techtost.com2 March 202405 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Email
Toyota Wants Hydrogen To Succeed So Much That It's Practically
Share
Facebook Twitter LinkedIn Pinterest Email

Who wants an almost free car?

If you hurry, you can get it $40,000 discount a 2023 Toyota Mirai Limited, a fuel cell vehicle that sells for $66,000; When you factor in the $15,000 in free hydrogen over six years and the available 0% interest loan, the new car will cost you just $11,000. That’s how much it costs Toyota to build the vehicle’s fuel cell stack on its own, according according to the most recent estimate. You buy the fuel cell, Toyota pays for the rest of the car.

It would be great if you could find the hydrogen to power it.

Toyota’s discount comes after Shell announced three weeks ago that it was closing hydrogen filling stations in California. Granted, the oil company only had seven to begin with (five of which were decommissioned), but that still represents more than 10% of the Golden State’s stations, almost all clustered around Los Angeles and San Francisco. Of those remaining, about a quarter are offline, according to the Hydrogen fuel cell collaboration.

California was, and still is, the only state where a fuel cell vehicle makes logistical sense — if you have a gas station nearby, that works. And if you squint. And he tilted his head.

Just don’t tell that to Honda, which recently found the time convert Its best-selling CR-V in a car equivalent of Frankenstein’s monster: a plug-in hybrid fuel cell vehicle.

The crossover’s 17.7 kWh battery provides 29 miles of electric-only range, and once you’ve used it up, the front-mounted fuel cell starts drinking hydrogen from a pair of carbon-fiber tanks. One tank is under the rear seat, the other behind, where it takes up too much space in the trunk.

For all that complexity and compromise, what do you get? A total of 270 miles of range, or about the same as a mid-pack electric crossover. Except the EV isn’t limited to driving around LA or SF.

Now, hydrogen has great potential as a fuel source for many parts of a carbon-free economy, from industrial heat to steelmaking and long-distance shipping. This is why so many hydrogen startups are pitching themselves as zero-carbon solutions for these sectors. Electric Hydrogen, which has raised $600 million, is courting steel, electricity, methanol and ammonia production. Advanced Ionics, a 2023 Startup Battlefield finalist, is targeting hydrogen from its electrolytes to ammonia and chemical producers. Hgen also hunts steel and ammonia. Are you sensing a trend?

Where hydrogen has not found traction is in the promotion of passenger cars and trucks. Hydrogen production and distribution is still too trivial for Mirai or CR-V owners to take on road trips. Plus, despite the Mirai’s selling price, fuel cells don’t come cheap. And if FCEVs are going to reduce carbon emissions, then they need to run on green hydrogen, not the fossil fuel-derived gray hydrogen that dominates today. Until that happens, he is alone marginally better for the climate than advanced hybrids.

In the short term, it’s pretty clear that zero-emission light vehicles will have to be battery-based. So why are Toyota and Honda (and Hyundai and others) still so bullish on hydrogen?

It’s hard to know what goes on inside closed boardrooms, but there are several reasons why automakers might be pushing fuel cells. The cynical view is that automakers know that hydrogen infrastructure and fuel cell vehicles won’t be ready for a decade or more, but by touting the advantages of the powertrain (ie, quick refueling), they can convince the wary consumers (and politicians) of electric vehicles. to embrace fossil fuel vehicles in the meantime. To some extent, it’s as if they wanted to invest in an image of being climate conscious and technologically innovative by eschewing electric vehicles – the more common vision of a low-emission transport future.

A more charitable view is that companies cannot fight their institutional inertia. Fuel cells might just excite existing engineers and corporate executives. Like internal combustion engines, they are complex and highly mechanical, powered by pumps and pipes and relieved by exhaust pipes. Furthermore, most of the design and manufacturing know-how can be kept in-house, unlike batteries, which are almost always made by suppliers.

Finally, automakers may believe that consumers won’t switch until filling times match gas-powered vehicles. While charging times for EVs continue to drop, they likely will never reach the five-minute mark like hydrogen. Automakers may actually believe that an extra five or 10 minutes might turn off most consumers.

Someday, the automakers may be proven right. If today’s hydrogen startups succeed, and if they are able to build enough capacity to meet industrial and marine demand, then it might make sense to start selling fuel cell vehicles to the masses. Will this day be 10 years from now? Or maybe 20? Let’s put it this way: it’s not currently on anyone’s road map.

Correction: This article has been updated to reflect the fact that the Toyota discount only applies to the Mirai Limited.

buy fuel cells honda Hydrogen Mirai paying people practically succeed Toyota
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleThreads says it will make its API widely available by June
Next Article Join HomeHQ.ai, SOSV, Prepare 4 VC, Latham & Watkins and more at TC Early Stage 2024
bhanuprakash.cg
techtost.com
  • Website

Related Posts

Uber and Nuro begin testing premium robotaxi service in San Francisco

14 April 2026

Slate Auto raises $650 million to fund its affordable EV truck plans

13 April 2026

TechCrunch Mobility: Who’s chasing all the self-driving talent?

13 April 2026
Add A Comment

Leave A Reply Cancel Reply

Don't Miss

Anodot hack leaves over a dozen compromised companies facing extortion

14 April 2026

Uber and Nuro begin testing premium robotaxi service in San Francisco

14 April 2026

Vercel CEO Guillermo Rauch signals IPO readiness as AI agents drive revenue

14 April 2026
Stay In Touch
  • Facebook
  • YouTube
  • TikTok
  • WhatsApp
  • Twitter
  • Instagram
Fintech

Cash app launches ‘pay later’ feature for P2P transfers

3 April 2026

Doss raises $55 million for AI inventory management that connects to ERP

24 March 2026

Despite stiff competition, Kalshi, Polymarket CEOs back $35m VC fund projections

23 March 2026
Startups

Walmart-owned Flipkart, Amazon are squeezing India’s e-commerce startups

This founder helped build SpaceX’s most powerful rocket engine. Now he’s building a “fighter for orbit.”

Sierra’s Bret Taylor says the era of button-clicking is over

© 2026 TechTost. All Rights Reserved
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer

Type above and press Enter to search. Press Esc to cancel.